Close vs folk
Both are CRM tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.
Close: Close is a sales CRM with built-in calling, SMS, email, and an AI sales agent that auto-logs every interaction. Pricing: from from $19/mo per user. (data verified June 2026)
folk: AI CRM that unifies email, WhatsApp, and 6000+ apps to automate follow-ups, summaries, and enrichment. Pricing: from from €21/user/month. (data verified June 2026)
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At a glance
 Close ◆ |
 folk ◆ | |
|---|---|---|
| Rating | — | — |
| Pricing | from $19/mo per user | from €21/user/month |
| Pricing model | Subscription | Subscription |
| Category | CRM | |
| Exclusive deal | ◆ 30% for the first 3 months with promo code CHLOEPARTNER30 | — |
| Visit website → | Visit website → | |
Editorial scorecard
Editorial score from our review methodology — not user ratings.
| Ease of use | 8.5 | 8.5 |
| Features depth | 8.0 | 7.5 |
| Value for money | 7.5 | 7.0 |
| Support quality | 7.0 | 6.5 |
| Integrations | 6.5 | 9.0 |
| Scalability | 7.5 | 6.0 |
| Documentation | 7.0 | 6.5 |
| Onboarding speed | 8.0 | 8.0 |
| Overall | 7.5 | 7.4 |
Frequently asked questions
What is Close?
Close is a sales CRM with built-in calling, SMS, email, and an AI sales agent that auto-logs every interaction.
What is folk?
AI CRM that unifies email, WhatsApp, and 6000+ apps to automate follow-ups, summaries, and enrichment.
How much do Close and folk cost?
Close: from $19/mo per user. folk: from €21/user/month.
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