Close vs Keap
Both are CRM tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.
Close: Close is a sales CRM with built-in calling, SMS, email, and an AI sales agent that auto-logs every interaction. Pricing: from from $19/mo per user. (data verified June 2026)
Keap: Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number. Pricing: from from $299/mo. (data verified June 2026)
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At a glance
 Close ◆ |
 Keap ◆ | |
|---|---|---|
| Rating | — | — |
| Pricing | from $19/mo per user | from $299/mo |
| Pricing model | Subscription | Custom |
| Category | CRM | |
| Exclusive deal | ◆ 30% for the first 3 months with promo code CHLOEPARTNER30 | — |
| Visit website → | Visit website → | |
Editorial scorecard
Editorial score from our review methodology — not user ratings.
| Ease of use | 8.5 | 6.5 |
| Features depth | 8.0 | 8.0 |
| Value for money | 7.5 | 6.0 |
| Support quality | 7.0 | 7.0 |
| Integrations | 6.5 | 7.5 |
| Scalability | 7.5 | 5.5 |
| Documentation | 7.0 | 6.5 |
| Onboarding speed | 8.0 | 5.0 |
| Overall | 7.5 | 6.5 |
Frequently asked questions
What is Close?
Close is a sales CRM with built-in calling, SMS, email, and an AI sales agent that auto-logs every interaction.
What is Keap?
Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number.
How much do Close and Keap cost?
Close: from $19/mo per user. Keap: from $299/mo.
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