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About Tolstoy
Tolstoy is an AI-native commerce platform that combines shoppable video, AI content creation, and an AI shopping agent into one ecosystem. It helps e-commerce brands, marketers, and customer success teams turn passive browsing into active buying by making videos interactive and shoppable across sites, email, SMS, and social channels.
What it solves
Traditional product videos are passive. Viewers watch but don't engage. Tolstoy replaces static video players with clickable overlays (product links, CTAs, forms) that let viewers purchase or take action without leaving the video. It also solves the challenge of creating and personalizing visual content at scale with AI tools that generate images and videos from a simple chat.
Who it is for
Best for e-commerce brands (especially Shopify merchants), marketers running interactive campaigns, and customer success teams building onboarding or FAQ videos. It is less suited for pure B2B SaaS companies or non-e-commerce service businesses that don't sell physical products.
Real use cases
- Product pages with shoppable video: link each item so viewers click and buy instantly.
- AI-generated model imagery: create personalized visuals for different customer segments.
- Email & SMS campaigns: embed interactive videos that track engagement and conversions.
- Onboarding & FAQ: add CTAs to tutorial videos for sign-ups or support tickets.
Key features
- Interactive video layers — Add clickable buttons, forms, and product links directly on video frames.
- Shoppable video — Link products so viewers can purchase without leaving the video.
- AI Creative agent — Generate high-quality images and videos with one quick chat.
- Virtual try-on — Increase buyer confidence with fast, accurate virtual try-on.
- AI shopping agent — Trained on your catalog, tuned to your customers, built to sell.
- Video hosting & CDN — Fast, reliable delivery with no buffering delays.
- Real-time analytics — Track views, clicks, and conversions per video.
Tolstoy Pricing
Tolstoy pricing: Free · from $79/mo. Billing model: Freemium.
Free (Shop Videos)
Free indefinitely. Includes shoppable videos on the Shop app.
Plus
Starts at $79/mo. Includes 14-day free trial. Advanced shoppable video, interactive layers, and analytics.
Max
Starts at higher tier (exact pricing not public). Includes everything in Plus plus AI Studio and AI Shopper features. 14-day free trial available.
Enterprise
Custom pricing. Contact sales for a quote. Includes all products, dedicated support, and custom integrations.
All paid plans offer a 14-day free trial. Overages may apply for additional unique impressions.
Frequently asked questions
Can I get started with Tolstoy for free?
Yes. The Tolstoy Shop Videos plan, including shoppable videos on the Shop app, is free to use indefinitely.
How much does Tolstoy cost?
Tolstoy starts with a free plan. Paid plans begin at $79/mo (Plus plan). The Max and Enterprise plans have higher pricing. You can start a 14-day free trial on Plus and Max.
What is Tolstoy used for?
Tolstoy is an AI-native commerce platform for creating shoppable videos, AI-generated images/videos, and AI shopping agents. It helps e-commerce brands increase conversions by making video content interactive and shoppable.
Who is Tolstoy best for?
It is best for e-commerce brands, Shopify merchants, marketers running video campaigns, and customer success teams. It is less suited for pure B2B SaaS or non-e-commerce services.
Does Tolstoy integrate with Shopify?
Yes. Tolstoy has a deep native integration with Shopify, plus works with WordPress, email platforms, and social channels. It also syndicates videos to Walmart and the Shop app.
What are the main limitations of Tolstoy?
It is primarily designed for e-commerce with physical products. Non-retail businesses may find the shoppable video features less useful. The free plan is limited to Shop Videos only, and paid plans charge overages for unique impressions beyond your tier.
