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Tolstoy

Marketing & SEO Free · from $79/mo

About Tolstoy

Tolstoy lets you create shoppable video experiences that turn passive browsing into active buying. video players, Tolstoy's interactive layers let viewers click, tap, and purchase directly from the video.

What it does

Tolstoy captures video from your phone or webcam, then overlays it with clickable product links, CTAs, and forms. The platform hosts and embeds these videos on your site, email, or social channels, tracking engagement and conversions in real time.

Best for

  • E-commerce brands wanting to add video to product pages without custom development
  • Marketers running interactive video campaigns for lead generation
  • Customer success teams creating onboarding or FAQ videos with embedded CTAs

Strengths

  • No-code video editor with drag-and-drop interactivity
  • Built-in analytics showing click-through rates and drop-off points
  • Works with Shopify, WordPress, and other major platforms via native integrations

Key features

  • Interactive video layers — Add clickable buttons, forms, and product links directly on video frames
  • Shoppable video — Link products so viewers can purchase without leaving the video
  • Video hosting & CDN — Fast, reliable delivery with no buffering delays
  • Real-time analytics — Track views, clicks, and conversions per video
  • Template library — Pre-built designs for product demos, testimonials, and onboarding
  • Email & social embed — Share interactive videos in emails and on social media
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