Instapage ◆
Marketing & SEO
Build, test, and optimize landing pages with AI content generation, server-side A/B testing, and reusable blocks — all in one platform.
from $99/mo
About Leadpages
Leadpages is an AI-powered landing page and website builder. Describe your campaign and get a live, branded page in under 60 seconds, then let it optimize itself with A/B testing, Smart Traffic routing, and built-in heatmaps. With 166+ templates, 50+ integrations, and zero traffic caps, it's served 400K+ businesses since 2012.
What it does
Leadpages combines a landing page builder, A/B testing, and conversion analytics in one platform. AI creates pages from a prompt and applies your brand kit, while Smart Traffic routes visitors to the best-performing variant based on source, device, and behavior. You can also build multi-page sites and blogs, add Stripe checkouts, pop-ups, and alert bars.
Best for
Marketers who want to launch campaigns fast without design or coding, businesses running paid ads that need pages converting from day one, and teams tired of juggling separate tools for landing pages, testing, and analytics.
Key features
- AI Page Creation — Describe your campaign and get a live, branded page in under 60 seconds, with your brand kit auto-applied.
- A/B Testing — Continuous testing in simple split, AI-assisted, or full-automation modes to find the best variant.
- Smart Traffic — AI routes visitors to the best variant based on source, device, and past behavior.
- Heatmaps & Analytics — Click tracking, scroll depth, and heatmaps show where visitors engage and drop off.
- Lead Capture + Integrations — Forms, webhooks, and CSV export connect to HubSpot, Salesforce, Mailchimp, and 50+ tools.
- Websites, Blogs & Checkouts — Full marketing sites and blogs on custom domains with free SSL, plus embedded Stripe checkout.
- Pop-Ups, Alert Bars & Leadmeter — Exit-intent pop-ups, sticky banners, countdown timers, and real-time conversion scoring as you build.
Leadpages Pricing
Leadpages pricing: from $10/mo. Billing model: Subscription.
Starter — $10/mo
A single custom domain to get started: 50 pages, 1 custom domain, and 4K AI credits/mo.
Grow — $99/mo ($49/mo for first 3 months)
For solo marketers and small teams starting CRO. Includes unlimited traffic, 500 pages, 10 custom domains + SSL, manual A/B testing, dynamic text replacement, and lead enrichment (2K IP/mo).
Optimize — $199/mo ($99/mo for first 3 months)
Most popular plan for growing teams and performance marketers. Adds 1,000 pages, Smart Traffic AI routing, click + scroll heatmaps, auto-personalization, 25 active integrations, and 24-month analytics.
Scale — $399/mo
For agencies and enterprise teams: full auto-optimization, team seats + workspaces, and a dedicated CSM.
Free trial: All plans include a 7-day free trial. Note: HTML Pub by Leadpages also offers Pro ($29/mo) and Business ($49/mo) publishing tiers.
