Instapage — Marketing & SEO ◆

Instapage drops the guesswork from landing page optimization with AI that writes headlines, CTAs, and copy variations for A/B tests — plus server-side testing that eliminates flicker. It combines a drag-and-drop builder with reusable blocks and forms, real-time visual collaboration, and personalization tools in one platform.

What it does

Instapage pairs a #1-rated drag-and-drop landing page builder with AI content generation, triggered popups, sticky bars, multi-step forms, dynamic text replacement, and server-side A/B testing with customizable traffic splits. All plans include unlimited pages, conversions, and contacts.

Best for

Marketers running high-volume ad campaigns who need fast, conversion-focused landing pages, growth teams A/B testing multiple variants without page load delays, and enterprise teams requiring compliance, security, and collaboration features.

• AI content — Instantly generate headlines, paragraphs, CTAs, or copy variations for A/B tests.
• Server-side A/B testing — Test multiple variants with no flickering and change traffic split without page load delay.
• Reusable page blocks and forms — Design, save, and reuse custom blocks and forms to build pages in seconds.
• Real-time visual collaboration — Provide instant feedback on page design via Slack-style conversations.
• Triggered popups and sticky bars — Catch visitors' attention and drive more conversions with customizable popups and bars.
• Dynamic text replacement — Personalize copy based on visitor's search intent, demographics, firmographics, and URL parameters.
• Multi-step forms — Remove friction in lead generation by turning complex forms into multiple steps.

Instapage pricing: from $99/mo. Billing model: Subscription.

Create — $99/mo (monthly) or $79/mo (annual)

Includes 15,000 unique monthly visitors, unlimited pages, conversions, and contacts. Features the easy-to-use drag-and-drop website & landing page builder with advanced design features.

Optimize — $199/mo (monthly) or $159/mo (annual)

Recommended plan. Includes 30,000 unique monthly visitors plus all Create features, with server-side A/B testing to test multiple variants with no flickering and change traffic split with no page load delay.

Convert — Custom

For custom monthly visitor needs (defaults to 50,000 unique monthly visitors). Contact the Instapage sales team for tailored pricing.

Free trial: All paid plans include a 14-day free trial. Billing can be monthly or annual, saving up to 20%.

See current Instapage pricing and plans →