Unbounce — Marketing & SEO ◆

Unbounce is a landing page builder and conversion rate optimization (CRO) platform that lets marketers create, test, and optimize high-converting pages without relying on developers or designers. It solves the problem of slow, technical page creation by offering a drag-and-drop editor, AI-powered copywriting (Smart Copy), and built-in A/B testing — all in one tool.

Who it’s for

Unbounce is built for marketing teams running paid ad campaigns, startups that need fast landing page experiments, and agencies managing multiple client pages. It’s ideal for non-technical users who want to launch landing pages quickly and improve conversion rates using data. It is not a full website builder or ecommerce platform; it’s focused specifically on landing pages and conversion optimization.

Real use cases

Marketers use Unbounce to create targeted landing pages for Google Ads or social media campaigns, A/B test headlines and CTAs, and use dynamic text replacement to match search queries. Agencies manage dozens of client pages from a single account, while startups run rapid experiments to validate offers and optimize lead generation.

Key strengths

Unbounce’s no-code builder, AI-driven insights (powered by billions of conversions), and Smart Traffic optimization help users get more conversions without increasing budget or team size. Integrations with Mailchimp, Salesforce, HubSpot, and over 100 other tools make it easy to connect.

• Drag-and-drop builder — 100+ conversion-optimized templates, responsive by default, with custom code flexibility
• Smart Copy — AI generates landing page headlines, CTAs, and body text from a product description
• A/B testing — Create variants, launch tests with one click, and view statistically significant results
• Popup and sticky bar builder — No-code conversion overlays for additional lead capture
• Dynamic text replacement — Swap keywords based on search query or campaign to improve relevance
• Smart Traffic (AI optimization) — Automatically sends visitors to the best-performing page variant
• Integrations — Connects to Mailchimp, Salesforce, HubSpot, and 100+ tools

Unbounce pricing: from $22/mo. Billing model: Subscription.

For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →

Starter — $22/mo (annual) or $29/mo (monthly)

Includes drag-and-drop builder, 5 pages, up to 500 traffic volume, 1 user, 1 root domain, lead gen forms, free hosting, phone/email/live chat support.

Build — $74/mo (annual) or $99/mo (monthly)

Unlimited pages, up to 20k traffic volume, 1 user, 1 root domain. Adds popups/sticky bars, AI copywriting, custom code, custom styling, 1000+ integrations.

Experiment — $112/mo (annual) or $149/mo (monthly)

Unlimited A/B testing, up to 30k traffic volume, 3 users, 2 root domains. Adds unlimited variants, manual traffic allocation, confidence intervals, dynamic text replacement, conversion insights.

Optimize — $187/mo (annual) or $249/mo (monthly)

AI traffic optimization, up to 50k traffic volume, 5 users, 3 root domains. Adds page/popup/sticky bar scheduling, advanced triggers, industry benchmarking, audience insights.

All plans include a free 14-day trial, no credit card required. Concierge and Agency plans are custom-priced.

See current Unbounce pricing and plans →