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About Useproof
What is Useproof?
Useproof, formerly known as Proof, is a website personalization and social proof marketing platform. It helps businesses increase online sales and conversions by making their website more human and personalized. With Useproof, you can show real-time notifications of recent customer activity, personalize content based on visitor behavior, and run A/B tests to optimize your conversion funnel.
What problem does it solve?
Many websites suffer from low conversion rates because they treat all visitors the same. Useproof solves this by enabling customer-obsessed marketing: it shows the right message to the right person at the right time. Whether it's a first-time visitor or a returning lead, Useproof tailors the experience to boost trust and engagement.
Who is it for?
Useproof is best for marketing teams, growth managers, and SaaS companies that want to increase leads and sales from their existing website traffic. It's particularly effective for high-traffic sites that need quick wins. However, it may not be suitable for small businesses with very low traffic (under 25k monthly visitors) due to its premium pricing.
Real use cases
Useproof has been used by companies like ProfitWell to increase content downloads by 162%, and by Rachel Pedersen's Social Media & The Viral Touch to triple leads. Use cases include personalizing headlines for different audience segments, showing recent purchase notifications to build trust, and tailoring calls-to-action based on visitor behavior or firmographic data.
Key features
- Social Proof Notifications — Show live purchase or signup notifications to build trust and urgency.
- Website Personalization — Tailor headlines, descriptions, and CTAs to individual visitor behavior.
- Audience Targeting — Target by behavior, traits, or events (e.g., company size, industry, past visits).
- A/B Testing — Split traffic to measure the impact of personalized experiences on your goals.
- Advanced Integrations — Connect with Segment, Clearbit, Marketo, HubSpot, and Pardot for deeper personalization.
- Single Page App Support — Personalize SPAs that don't use conventional page refreshes.
SaaSpartout Score
7.2
/10
Editorial score from our review methodology — not user ratings.
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Useproof Pricing
Useproof pricing: from $599/mo.
Essentials — $599/mo
For marketers personalizing their existing website. Includes 2 users, email support, standard editor, audiences by behavior, 5 conversion goals, and A/B testing.
Growth — $799/mo
For teams needing advanced personalization. Includes everything in Essentials, plus 10 users, account manager + Slack, advanced editor, audiences by traits + events, 15 conversion goals, merge tag personalization, single page apps, Segment & Clearbit integrations, and advanced integrations like Marketo, HubSpot, Pardot.
Scale — Contact for pricing
For companies needing custom engineering and personalization help. Includes everything in Growth, plus unlimited users, support SLA, inject HTML + CSS, audit log, unlimited conversion goals, and more.
All plans include a 14-day free trial.
Frequently asked questions
What is Useproof?
Useproof (formerly Proof) is a social proof marketing and website personalization platform that helps businesses boost conversions by showing targeted messages, notifications, and personalized content to visitors.
How much does Useproof cost?
Useproof pricing starts at $599 per month for the Essentials plan, and $799 per month for the Growth plan. The Scale plan is custom-priced. A 14-day free trial is available.
Is Useproof free?
No, Useproof does not offer a free plan. However, you can start a 14-day free trial to test the platform before paying.
Who is Useproof best for?
Useproof is best for marketing teams at SaaS companies or high-traffic eCommerce sites that want to increase conversions quickly. It's less suitable for small businesses with low traffic due to the premium pricing.
What are top Useproof alternatives?
Top alternatives to Useproof include Proof (the same product), Nudgify, Fomo, and Wisepops. These offer similar social proof and personalization features, often at different price points.
What are the main limitations of Useproof?
Useproof is relatively expensive, and the lower-priced plan includes only 2 users. It may also require some technical setup for advanced personalization, and it doesn't offer a free tier.
