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About Simple
Simple is an AI-powered weight loss and habit-building app that helps you change your relationship with food — without rigid diets or calorie counting. It uses intermittent fasting (like 16:8), mindful eating, and personalized coaching to help you lose weight, build healthy habits, and feel better every day.
How it works
Simple combines an intermittent fasting timer with AI meal logging (snap a photo to estimate calories and macros), a progress dashboard, and daily coaching tips. Your personal AI coach, Avo, adapts your plan in real time based on your goals and lifestyle. Blinky, your motivational companion, keeps you on track with playful nudges. The app also includes Pilates, yoga, and walking plans, and syncs with Apple Health and Google Fit.
Who it is for
Simple is ideal for people new to intermittent fasting who want structured guidance, anyone tired of calorie counting who wants a simpler approach, and health-focused individuals seeking habit tracking with coaching. It is not designed for those who require strict medical diets or prefer manual macro tracking.
Real use cases
Users report losing 10–76 pounds, fitting into smaller clothes, having more energy, and feeling more in control of their eating. As one user put it: 'It's been life-changing to see my eating habits in a whole new way.'
Key features
- Fasting timer — track your fasts with one tap, see streak history
- AI meal logging — snap a photo, Simple estimates calories and macros
- Personalized plans — choose from 12:12, 16:8, or custom schedules
- Daily coaching — tips and insights based on your progress
- Progress dashboard — weight, fasting hours, and meal trends
- Health integrations — syncs with Apple Health and Google Fit
Simple Pricing
Simple pricing: Free · from $9.99/mo. Billing model: Freemium.
Free Plan
Basic features including fasting timer, progress dashboard, and limited daily tips. No credit card required.
Premium Plan
Starting at $9.99/mo. Includes full AI meal logging, personalized coaching from Avo, unlimited Blinky motivation, all workout plans, and health integrations. Free trial available.
Frequently asked questions
Is Simple free?
Simple offers a free plan with basic fasting tracking and tips. The Premium plan starts at $9.99/mo and includes AI meal logging, personalized coaching, and full features. A free trial is available.
How much does Simple cost?
Simple's Premium plan starts at $9.99 per month. A free plan is also available with limited features.
What is the Simple app used for?
Simple is an AI-powered weight loss and intermittent fasting app that helps you build healthy eating habits through personalized plans, meal logging, and daily coaching — without calorie counting.
Who is Simple best for?
Simple is best for people new to intermittent fasting, those tired of calorie counting, and health-focused individuals who want structured habit tracking with AI coaching.
Does Simple integrate with Apple Health or Google Fit?
Yes, Simple syncs with Apple Health and Google Fit to track your health data seamlessly.
What are the best alternatives to Simple?
Popular alternatives to Simple include Noom, Fastic, and Zero, which also offer habit tracking and intermittent fasting support.
