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About Simple
What is Simple?
Simple is an AI-powered weight loss and habit-building app that helps you change your relationship with food — without rigid diets or calorie counting. It uses intermittent fasting (like 16:8), mindful eating, and personalized coaching to help you lose weight, build healthy habits, and feel better every day. The app combines an intermittent fasting timer with AI meal logging (snap a photo to estimate calories and macros), a progress dashboard, and daily coaching tips.
How it works
Your personal AI coach, Avo, adapts your plan in real time based on your goals and lifestyle. Blinky, your motivational companion, keeps you on track with playful nudges. The app also includes Pilates, yoga, and walking plans, and syncs with Apple Health and Google Fit. Simple teaches you to eat mindfully without counting calories or cutting out food groups.
Who it is for
Simple is ideal for people new to intermittent fasting who want structured guidance, anyone tired of calorie counting who wants a simpler approach, and health-focused individuals seeking habit tracking with coaching. It is not designed for those who require strict medical diets or prefer manual macro tracking.
Real use cases
Users report losing 10–76 pounds, fitting into smaller clothes, having more energy, and feeling more in control of their eating. As one user put it: 'It's been life-changing to see my eating habits in a whole new way.' The app is trusted by millions and has won awards including MedTech Breakthrough Best Virtual Health Coach and World Future Awards Top 100 AI Companies.
Key features
- Fasting timer — track your fasts with one tap, see streak history
- AI meal logging — snap a photo, Simple estimates calories and macros
- Personalized plans — choose from 12:12, 16:8, or custom schedules
- Daily coaching — tips and insights based on your progress
- Progress dashboard — weight, fasting hours, and meal trends
- Health integrations — syncs with Apple Health and Google Fit
SaaSpartout Score
6.8
/10
Editorial score from our review methodology — not user ratings.
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Simple Pricing
Simple pricing: from $9.99/mo. Billing model: Freemium.
For comparison: the median starting price in Task & Notes is $8.17/month, measured across 20 tools we track. See the full SaaS Pricing Index →
Premium Plan
All features including AI coaching, food scanner, personalized plans, and progress dashboard. Starting at $9.99/month. Free trial available.
Frequently asked questions
How much is Simple?
Simple's premium plan starts at $9.99 per month, and a free trial is available to get started.
Is Simple free?
Simple offers a free trial so you can test the app before committing to a paid plan. After the trial, premium access starts at $9.99/month.
What is the Simple app and how does it work?
Simple is an AI-powered weight loss and habit-building app. It uses intermittent fasting (e.g., 16:8), AI meal logging via photo, personalized coaching from Avo, and motivational nudges from Blinky to help you lose weight without calorie counting.
Who is the Simple app best for?
Simple is best for people new to intermittent fasting, those tired of calorie counting, and anyone wanting a supportive, science-based health coach. It's not designed for strict medical diets or manual macro tracking.
What are the best Simple alternatives?
Popular alternatives include Noom, MyFitnessPal (for macro tracking), Zero (focused on fasting), and Fastic. Simple stands out for its AI coach and no-calorie-counting approach.
Can Simple help me lose weight?
Yes. Users report losing between 10 and 76 pounds using Simple's intermittent fasting plans, AI meal logging, and personalized coaching — without counting calories or eliminating food groups.
