MSG91 — Communication

What is MSG91?

MSG91 is a cloud communication platform that enables businesses to connect with customers across multiple channels including SMS, WhatsApp, Email, Voice, RCS, and more. It provides secure and robust APIs for developers and businesses to send messages, verify users with OTP, and manage customer interactions globally.

Problem it solves

MSG91 simplifies customer communication by offering a unified API for various channels, eliminating the need to integrate with each provider separately. It helps businesses scale their messaging operations, automate notifications, and enhance customer engagement without complex infrastructure.

Who is it for?

MSG91 is ideal for developers, SaaS companies, e-commerce platforms, and enterprises that need reliable SMS, email, WhatsApp, or voice APIs. It is also suitable for customer support teams using the Hello ticketing and chat system. It is not for businesses that need a fully managed no-code marketing tool, as it requires technical integration.

Real use cases

Businesses use MSG91 for sending transactional SMS (order updates, alerts), OTP verification for login, marketing campaigns via WhatsApp or email, and customer support with live chat and ticketing. For example, a fintech app uses MSG91 OTP APIs to secure logins, or a retail brand uses WhatsApp APIs for order notifications.

• Multichannel APIs — Send SMS, WhatsApp, Email, Voice, and RCS messages from one platform with secure APIs.
• OTP verification — Deliver one-time passwords via SMS, email, or WhatsApp for secure authentication.
• Automation — Create event-based campaigns to trigger messages based on user actions or segments.
• Contact management — Segment contacts and manage lists for targeted communication.
• URL shortening — Turn long links into short, trackable links for campaigns.
• Knowledgebase app — Build a self-service help center for your customers.
• File hosting — Store and share files securely in the cloud.

MSG91 pricing: from $0/mo.

For comparison: the median starting price in Communication is $15.99/month, measured across 153 tools we track. See the full SaaS Pricing Index →

Free plan

$0/month – Includes Live Chat with unlimited agents, unlimited tickets, and 1 inbox.

Basic plan

$40/month – Includes 2 inboxes, 1,000 tickets per month, and channels: chat, email, WhatsApp, FB Messenger, Instagram.

Premium plan

$80/month – Includes 3 inboxes, 2,000 tickets per month, and all channels plus extra features like AI Chat Bot, Screen sharing, and Analytics. Annual billing available at $400/year for Basic and $800/year for Premium.

Note: The free plan is available with no credit card required. Additional inboxes and tickets are charged as extra.

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