Effy AI — HR & Recruiting

What is Effy AI?

Effy AI is an AI-powered performance review and 360-degree feedback software designed for small and medium-sized businesses (SMBs). It streamlines the entire performance management process—from setting goals and OKRs to running various review cycles—with automation and AI-driven insights. Effy AI helps managers and HR teams reduce administrative burden, allowing them to focus on meaningful conversations and employee development.

Problems It Solves

Traditional performance management is often time-consuming and messy, with spreadsheets that go stale and review cycles that drag on for weeks. Effy AI solves this by automating reminders, generating AI summaries from feedback, and providing a centralized platform for all review types (360s, peer reviews, self-assessments, and more). It also aligns individual goals with company objectives, ensuring everyone is working toward the same priorities.

Who Is It For?

Effy AI is best for SMBs with 50 to 500 employees that want to run effective performance reviews without a dedicated HR tech stack. It's ideal for teams that value fast implementation (often launching a review cycle in minutes) and need actionable insights. It's not ideal for enterprises with complex workflow requirements or for tiny teams (under 10) that may find a simpler tool more than enough.

Real Use Cases

Use Effy AI to run annual or quarterly 360-degree reviews, set and track OKRs across departments, automate performance check-ins, and generate AI-powered reports that turn raw feedback into clear action items. For example, a growing tech company can use Effy AI to conduct 360 reviews before promotions, while a customer support team can use it to set individual goals aligned with company KPIs.

• 360-Degree Reviews — Run any review type (360, peer, self, upward, probation check-ins) with customizable forms and workflows.
• AI-Generated Summaries — Automatically turn raw feedback into concise, actionable reports that save hours of manual synthesis.
• Goals & OKRs — Set individual, team, and company goals; track progress with auto-calculated metrics and action items.
• Automated Reminders — Cut through the noise with Slack and email reminders that keep review cycles on track.
• Anonymization & Bias Checks — Ensure safe, fair feedback with visibility controls and quality nudges.
• Insights & Reporting — Use heatmaps and 9-box grids to identify top talent and development areas at a glance.
• Fast Implementation — Most teams launch their first review cycle the same day they sign up, with no implementation project required.

Effy AI pricing: from $3/seat/mo.

For comparison: the median starting price in HR & Recruiting is $24.50/month, measured across 152 tools we track. See the full SaaS Pricing Index →

Free Plan

Free for up to 5 users, with full access to 360-degree reviews. No credit card required, no time limit.

360° Reviews Add-On

From $3/seat/mo (billed annually, $1,800/year for 50 seats) for one review per user per year. Includes 360° reviews, bias checks, AI-generated summaries, and insights (heatmap, 9-box).

Multiple Reviews Option

At $6/seat/mo for multiple reviews per user per year.

Goals & OKRs Add-On

$2/seat/mo (billed annually, $1,800/year for 50 seats) includes SMART goals and OKRs, people view, alignment view, PDPs/PIPs, and check-ins.

All paid plans include no minimums, no contracts, no implementation fees, pro-rated billing, and a 30% nonprofit discount. You can also pay per review cycle if you prefer.

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