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About Diffbot
What Diffbot Does
Diffbot is a web data extraction and knowledge graph platform that reads websites like a human, turning unstructured content into structured, machine-readable data. It uses computer vision and natural language processing to extract entities, relationships, and sentiment from news articles, product pages, discussions, and organizations.
Problem Solved
Manually scraping and parsing web data is slow, fragile, and error-prone. Diffbot eliminates the need for custom rules or regular expressions by automatically identifying and extracting content types (articles, products, discussions, events). It also enriches data via its Knowledge Graph, which already indexes over 246 million companies, 1.6 billion news articles, and 3 million retail products.
Who It Is For
Diffbot is built for developers, data scientists, and product teams who need reliable, scalable web data for AI models, business intelligence, risk analysis, or competitive research. It is not a fit for casual users seeking occasional scraping—it suits high-volume, programmatic data needs.
Real Use Cases
Use Cases: enriching CRM with company profiles, monitoring news sentiment for finance, extracting product data for e-commerce price tracking, analyzing forum discussions for consumer insights, and building training datasets for AI.
Key features
- Extract — Turn any URL into structured data (article, product, discussion) without writing rules.
- Crawl — Automatically crawl entire sites to build custom datasets at scale.
- Natural Language API — Infer entities, relationships, and sentiment from raw text with a simple API call.
- Knowledge Graph Search — Query over 246M organizations, 1.6B articles, and 3M products with 50+ data fields.
- Knowledge Graph Enhance — Enrich your existing dataset of people, companies, or accounts with verified public data.
- Bulk Extract — Process thousands of URLs in batch for large-scale data ingestion.
- Credit-Based Pricing — Pay per API call (1 credit per page extracted) with monthly renewing allotments.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
Diffbot Pricing
Diffbot pricing: from $0/mo.
Free — $0/mo
10,000 credits/month ($0 per credit), 5 calls/minute. Includes Extract, Bulk Extract, Crawl, Natural Language, Knowledge Graph Search & Enhance. Free forever, no credit card required.
Startup — $299/mo
250,000 credits/month ($0.001 per credit), 5 calls/second. Same products as Free plus Custom SLA, shared Slack channel.
Plus — $899/mo
1,000,000 credits/month ($0.0009 per credit), 25 calls/second, 25 active crawls, 3 user licenses. Everything in Startup plus discounted credit rate.
Enterprise — Custom Pricing
Bespoke plans with 100+ active crawls, custom credit allotment, 25+ calls/second, premium SLA, and dedicated support. Schedule a demo.
All plans include a free tier. No contracts required.
Frequently asked questions
Is Diffbot free to start?
Yes. Diffbot offers a Free plan at $0/mo with 10,000 credits per month. No credit card required, and it is available indefinitely.
How much does Diffbot cost after the free plan?
Paid plans start at $299/mo (Startup) for 250,000 credits, and $899/mo (Plus) for 1,000,000 credits. Enterprise pricing is custom.
What are Diffbot credits and how do they work?
A credit is a unit of processing value. Extracting one web page uses 1 credit; exporting a Knowledge Graph record uses 25 credits. Each plan includes a monthly allotment; extra usage is billed pro rata at the plan rate.
Who is Diffbot best for?
Diffbot is best for developers, data scientists, and product teams needing programmatic, structured web data for AI, analytics, or enrichment. It is not ideal for one-off manual scraping.
What are the top alternatives to Diffbot?
Top alternatives include Scrapinghub, Octoparse, and import.io for web scraping; and Google Knowledge Graph API or Bing Entity Search for entity data.
Can Diffbot extract data from any website?
Yes, Diffbot can extract data from most public websites using its Crawl and Extract APIs. However, sites with strict anti-bot measures or requiring login may have limitations.
