Diffbot — Analytics & Data

What Diffbot Does

Diffbot is a web data extraction and knowledge graph platform that reads websites like a human, turning unstructured content into structured, machine-readable data. It uses computer vision and natural language processing to extract entities, relationships, and sentiment from news articles, product pages, discussions, and organizations.

Problem Solved

Manually scraping and parsing web data is slow, fragile, and error-prone. Diffbot eliminates the need for custom rules or regular expressions by automatically identifying and extracting content types (articles, products, discussions, events). It also enriches data via its Knowledge Graph, which already indexes over 246 million companies, 1.6 billion news articles, and 3 million retail products.

Who It Is For

Diffbot is built for developers, data scientists, and product teams who need reliable, scalable web data for AI models, business intelligence, risk analysis, or competitive research. It is not a fit for casual users seeking occasional scraping—it suits high-volume, programmatic data needs.

Real Use Cases

Use Cases: enriching CRM with company profiles, monitoring news sentiment for finance, extracting product data for e-commerce price tracking, analyzing forum discussions for consumer insights, and building training datasets for AI.

• Extract — Turn any URL into structured data (article, product, discussion) without writing rules.
• Crawl — Automatically crawl entire sites to build custom datasets at scale.
• Natural Language API — Infer entities, relationships, and sentiment from raw text with a simple API call.
• Knowledge Graph Search — Query over 246M organizations, 1.6B articles, and 3M products with 50+ data fields.
• Knowledge Graph Enhance — Enrich your existing dataset of people, companies, or accounts with verified public data.
• Bulk Extract — Process thousands of URLs in batch for large-scale data ingestion.
• Credit-Based Pricing — Pay per API call (1 credit per page extracted) with monthly renewing allotments.

Diffbot pricing: from $0/mo.

For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →

Free — $0/mo

10,000 credits/month ($0 per credit), 5 calls/minute. Includes Extract, Bulk Extract, Crawl, Natural Language, Knowledge Graph Search & Enhance. Free forever, no credit card required.

Startup — $299/mo

250,000 credits/month ($0.001 per credit), 5 calls/second. Same products as Free plus Custom SLA, shared Slack channel.

Plus — $899/mo

1,000,000 credits/month ($0.0009 per credit), 25 calls/second, 25 active crawls, 3 user licenses. Everything in Startup plus discounted credit rate.

Enterprise — Custom Pricing

Bespoke plans with 100+ active crawls, custom credit allotment, 25+ calls/second, premium SLA, and dedicated support. Schedule a demo.

All plans include a free tier. No contracts required.

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