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About Mopinion
What is Mopinion?
Mopinion is a customer feedback software platform designed to help digital-first enterprises understand why users behave the way they do. While web analytics tools show what actions visitors take, Mopinion captures the reasons behind those actions through customizable surveys and real-time feedback collection.
What problem does it solve?
It bridges the gap between quantitative data (clicks, sessions, pageviews) and qualitative insight (sentiment, effort, satisfaction). Mopinion enables teams to trigger feedback forms based on user behavior or specific events, like exit intent, checkout abandonment, or post-interaction, reducing guesswork and prioritizing what matters most.
Who is it for?
Mopinion is built for SMEs and larger organizations operating high-traffic websites, native iOS/Android apps, or email campaigns. It is ideal for CX, product, and marketing teams in e-commerce, SaaS, and service industries who need to act on user feedback quickly. It is not designed for basic one-off surveys; it is a continuous feedback management tool with AI-assisted analysis.
Real use cases
Teams use Mopinion to deploy customer satisfaction (CSAT), Customer Effort Score (CES), and Net Promoter Score (NPS) forms at scale, capture frontline feedback from mobile app crash screens, and measure the success of email marketing initiatives. Insights are automatically categorized and visualized to reveal sentiment trends.
Key features
- Customizable surveys — Build branded feedback forms for web, app, and email with a drag-and-drop editor, custom smileys, and image assets.
- Behavioral triggers — Display forms when users take specific actions, such as visiting checkout, spending time on a FAQ page, or abandoning a cart.
- AI-powered insights — Automatically categorize and analyze open-ended feedback to surface trends without manual tagging.
- Native app SDKs — Capture feedback from iOS and Android applications with easy-to-integrate software development kits.
- Pre-built survey templates — Utilize expert-designed forms for CSAT, CES, NPS, and conversational chat-style feedback.
- Email feedback — Embed surveys directly within email campaigns to measure reader sentiment beyond opens and clicks.
SaaSpartout Score
7.5
/10
Editorial score from our review methodology — not user ratings.
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Mopinion Pricing
Mopinion pricing: from €279/mo.
For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Standard Plan (From €279/month)
The Standard plan includes all core features Mopinion offers, including customizable forms, data analytics, and AI categorization. It allows up to 1 domain or 1 app, 500,000 monthly pageviews, or 100,000 app sessions. An email channel option starts at an additional cost.
Enterprise Plan (From €999/month)
The Enterprise plan is designed for larger organizations or those with high volumes. It includes the full feature set with unlimited domains, apps, and pageviews. Additional options include White Labeling, Feedback Translations, Single Sign-On (SSO), custom Data Processing Agreements, and dedicated onboarding.
Free Trial
Start for free with 14 days of full access. No credit card is required to begin the trial.
Frequently asked questions
How much does Mopinion cost?
Mopinion starts at €279 per month for the Standard plan, billed monthly. The Enterprise plan starts at €999 per month and includes additional features like White Label and SSO.
Does Mopinion have a free trial?
Yes, Mopinion offers a 14-day free trial with full access to all features. You do not need a credit card to start the trial.
What is Mopinion used for?
Mopinion is a feedback management platform. It is used to collect, analyze, and act on customer feedback from websites, native mobile apps, and email campaigns.
Who is Mopinion best for?
It is best for digital-first enterprises, e-commerce stores, SaaS companies, and organizations that want to improve customer experience by measuring CSAT, CES, and NPS scores.
What are the top alternatives to Mopinion?
Common alternatives include Qualtrics, Hotjar, and SurveyMonkey. Mopinion focuses specifically on multi-channel feedback (web, app, email) with strong emphasis on customization and AI analytics.
Does Mopinion integrate with analytics tools?
Yes, Mopinion is designed to complement web analytics tools. It helps explain the 'why' behind the 'what', providing a complete picture of user behavior.
