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About Frill
What is Frill?
Frill is a customer feedback platform that helps product teams collect, prioritize, and act on user ideas directly from within their product. It consolidates idea boards, roadmaps, announcements, and surveys in one embeddable widget, enabling teams to stop guessing and start shipping what customers actually want.
Who is Frill for?
Frill is built for product teams at SaaS companies, startups, and growing businesses that need a simple, non-technical way to gather structured feedback. It is ideal for companies with public roadmaps or those wanting to close the loop with users. If your team relies on scattered spreadsheets, endless support tickets, or gut-feeling prioritization, Frill replaces that chaos with one centralized feedback hub.
Key capabilities and use cases
Use Frill to collect feature requests via an idea board, prioritize using a priority matrix, publish a public or private roadmap, announce releases with changelogs, and run NPS or CSAT surveys—all embedded seamlessly into your web app. Real-world teams at FlexiFunnels, Shipper.now, and ReelCrafter use Frill to increase user engagement, reduce guesswork, and accelerate feature delivery.
Key features
- Idea Boards — Collect, merge, and manage feature requests with upvoting and inline admin controls.
- Roadmap — Share public or private roadmaps with timeline views, statuses, and drag-and-drop prioritization.
- Announcements — Release changelogs with scheduled posts, boosted visibility, and multi-language comment support.
- Surveys — Run NPS, CSAT, idea polls, quick polls, and open feedback surveys embedded in your product.
- Embeddable Widget — Integrate feedback and roadmaps into your app with zero technical overhead.
- White Labeling — Remove Frill branding, add your own favicon, and send emails from your domain (Growth plan and above).
- Privacy Add-on — Keep boards private, pre-approve ideas and users, and use invite-only mode.
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
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Frill Pricing
Frill pricing: from $25/mo.
For comparison: the median starting price in Customer Support is $29/month, measured across 132 tools we track. See the full SaaS Pricing Index →
Startup — $25/month
Includes 50 active ideas, 1 survey, unlimited teammates and widgets, core features (SSO, webhooks, custom domain, automatic emails), and email support.
Business — $49/month
Everything in Startup, plus unlimited ideas, 3 surveys, custom email address, remove tagline, inline admin, pre-approve ideas, vote on behalf, and more.
Growth — $149/month (Most Popular)
Everything in Business, plus unlimited ideas, privacy surveys, white labeling, priority matrix, guest authentication, Canny import, and ETA/timeline views.
Enterprise — $349/month
Everything in Growth, plus SOC 2 compliance, audit logs, IP whitelisting, dedicated hosting, and dedicated support. Additional add-ons: Privacy ($), Surveys (unlimited), White Labeling.
14-day free trial — no credit card required. All paid tiers offer unlimited admins and unlimited widgets.
Frequently asked questions
Is Frill free to use?
Frill offers a 14-day free trial with no credit card required. Paid plans start at $25/month for the Startup tier.
How much does Frill cost?
Frill pricing starts at $25/month (Startup), with Business at $49/month, Growth at $149/month, and Enterprise at $349/month. Yearly billing is available.
Who is Frill best for?
Frill is best for product teams at SaaS companies who need a simple, embeddable tool to collect customer feedback, prioritize features, and share public roadmaps. It is not built for enterprise feedback programs requiring complex workflow automation.
What are the top alternatives to Frill?
Popular alternatives include Canny, Productboard, Aha!, and UserVoice. Frill differentiates itself with a lower starting price, unlimited admins, and a fully embeddable widget.
Does Frill integrate with other tools?
Yes, Frill supports SSO, webhooks, developer API, custom domains, and integrations via its API. It also offers a Canny import feature for migrating existing feedback boards.
What is the main limitation of Frill?
The top limitation is that advanced surveys (NPS, CSAT, etc.) are limited to paid plans with add-ons, and some features like white labeling and privacy surveys require the Growth plan or above.
