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About Userlist
What Is Userlist?
Userlist is an email automation platform built specifically for product marketers at SaaS companies. It helps you turn transactional emails (receipts, notifications) into marketing opportunities, onboard team accounts, and engage users based on their behavior. Unlike generic email tools, Userlist focuses on lifecycle and behavior-driven messaging.
Who Is It For?
Userlist is ideal for SaaS teams that need advanced segmentation, company-level workflows, and developer-friendly APIs. It works well for product-led growth teams, customer success managers, and marketers who want to reduce churn and increase activation. It is not a mass newsletter tool for non-SaaS businesses.
Key Use Cases
Common uses include: onboarding new users, converting free trials to paid, upgrading plans, celebrating milestones, reactivating dormant customers, and sending in-app messages. You can also trigger internal alerts to sales or support, and send webhooks to external systems.
Key features
- Visual Workflow Builder — Automate complex customer journeys with drag-and-drop logic, including A/B testing and conversion goals.
- Dynamic Segmentation — Segment users and accounts by behavior, properties, and events for targeted messaging.
- In-App Messages — Send onboarding prompts and announcements directly inside your web application.
- Company-Level Workflows — Engage entire team accounts with multiple users, not just individuals.
- Developer-Friendly API — Integrate easily via HTTP API, libraries, Zapier, and Make.
- Transactional Email — Turn receipts, password resets, and notifications into personalized marketing touchpoints.
- Detailed Reporting — Measure conversions, email performance, and behavior outcomes inside workflows.
SaaSpartout Score
7.6
/10
Editorial score from our review methodology — not user ratings.
Userlist Pricing
Userlist pricing: from $10/mo.
Basic Plan
From $10/month for up to 10,000 users, plus $10/mo for each additional 1,000 users. Includes marketing and lifecycle email, in-app messages, internal notifications, company accounts, segments for users and companies, broadcasts, visual workflows, and transactional email. A 60-minute roadmapping session is included for new accounts.
Professional Plan
From $12/month per 1,000 users (price varies). Includes everything in Basic plus A/B split testing, conversion goals, advanced workflow features, advanced integrations, and group training.
Enterprise Plan
Custom pricing for high-volume senders. Includes custom message limits, custom company-level integration, done-for-you data planning, dedicated account manager, and monthly review calls. Contact for a demo.
All plans come with a 14-day free trial. Annual billing saves 20%.
Frequently asked questions
Is Userlist free?
Userlist offers a 14-day free trial. Paid plans start at $10/month for up to 10,000 users.
How much does Userlist cost?
Userlist pricing starts at $10/month for the Basic plan (10,000 users). The Professional plan starts at $12/month per 1,000 users. Enterprise pricing is custom.
Who is Userlist best for?
Userlist is best for SaaS companies that need advanced email automation, behavior-based segmentation, and company-level workflows. It’s ideal for product marketers and customer success teams.
What are the top alternatives to Userlist?
Popular alternatives include Customer.io, Intercom, Mailchimp (for simpler needs), and ActiveCampaign. Userlist stands out for its focus on SaaS and company accounts.
Can Userlist send in-app messages?
Yes, Userlist can send targeted notifications inside your web application, ideal for onboarding and engagement.
Does Userlist support team accounts?
Yes, Userlist supports company-level workflows, allowing you to onboard and engage team accounts with multiple users.
