ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
Free·from $33/mo
About Sendlane
What is Sendlane?
Sendlane is a marketing automation platform that unifies email, SMS, reviews, and forms in one place. It helps eCommerce brands drive revenue through targeted campaigns and automated flows, with a focus on deliverability and ROI tracking.
Who is it for?
It's built for eCommerce businesses — from startups to enterprises — especially those on Shopify, WooCommerce, BigCommerce, and similar platforms. It solves the problem of fragmented marketing tools and poor email/SMS ROI by giving you a single platform to manage customer communication and measure revenue attribution.
Key capabilities
Core features include drag-and-drop email builder, behavior-based automation, intelligent pop-ups and forms, multivariate testing, and deep data integrations with major eCommerce platforms. Sendlane also offers dedicated customer success managers and white-glove migration for higher tiers.
Use cases
Typical use cases include abandoned cart recovery flows, post-purchase follow-ups, segmented newsletter campaigns, and SMS marketing with direct rate pricing. With 24/7 support and proactive deliverability monitoring, it's designed for growing brands that need reliable deliverability and personalized customer journeys.
Key features
- Drag-and-Drop Email Builder — Create stunning emails without coding, boosting engagement.
- Behavior & Trigger-Based Automation — Automate personalized messages based on customer actions, increasing conversions.
- Intelligent Pop-ups & Forms — Capture leads and grow your list with high-converting forms.
- Multivariate Testing — A/B test elements to optimize campaign performance.
- Deep Data Integrations — Connect natively with Shopify, WooCommerce, and more for seamless data sync.
- Real-Time Data & Analytics — Track ROI and conversion metrics to make data-driven decisions.
- Proactive Deliverability Monitoring — Ensure emails land in inboxes with advanced monitoring tools.
SaaSpartout Score
7.9
/10
Editorial score from our review methodology — not user ratings.
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Sendlane Pricing
Sendlane pricing: from $100/mo.
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →
Starter Plan (from $100/mo)
Includes 50,000 emails per month, unlimited profiles, 24/7 chat support, and core features like email builder, automation, and pop-ups. Paid monthly or annually.
SMS Add-on
SMS available starting at $0.009 per credit, inclusive of carrier fees. Direct rate pricing available for a limited time.
Support Tiers
Professional (free with plan): 24/7 support, assisted onboarding. Enterprise (annual contract): dedicated customer support, white-glove onboarding, Slack channel, monthly program reviews. Enterprise Plus: adds program reviews up to 2x/month, direct line to deliverability resources, optional dedicated IP.
Free demo available — no trial mentioned, but request a personalized demo on the website.
Frequently asked questions
How much does Sendlane cost?
Sendlane starts at $100 per month for 50,000 emails, with unlimited contacts. SMS packages are available starting at $0.009 per credit. Annual plans get additional support tiers.
Is Sendlane free?
Sendlane does not offer a free plan, but you can request a free demo to see the platform in action before committing.
What is Sendlane best for?
Sendlane is best for eCommerce brands that need a unified email, SMS, and reviews platform with strong automation and deliverability features. It's particularly suited for Shopify and WooCommerce users.
What are the main alternatives to Sendlane?
Alternatives include Klaviyo, Omnisend, ActiveCampaign, and Mailchimp. Sendlane differentiates itself with SMS at cost, white-glove migration, and proactive deliverability monitoring.
What are the limitations of Sendlane?
Sendlane's pricing is based on email send volume, not contact count, which may be a limitation for brands with large lists but low sending frequency. Also, the free trial is not clearly mentioned, only a demo.
Does Sendlane integrate with Shopify?
Yes, Sendlane offers deep data integration with Shopify, WooCommerce, ClickBank, Miva, and more, plus integrates with 2,000+ apps via Zapier.
