BrandMentions β
AI-powered social listening and brand monitoring tool for tracking mentions, sentiment, and competitors in real time.
FreeΒ·from $49/mo
About Awario
Awario helps you cut through online noise by tracking every mention of your brand, product, or keywords across social media (X/Twitter, Facebook, Instagram, Reddit, YouTube), news sites, blogs, forums, and reviews. It crawls over 13 billion web pages daily and taps into APIs so you get alerts within minutes of a mention going live. The platform solves a core problem for businesses: staying on top of brand reputation, customer sentiment, and market chatter without manually scanning the web.
Who it is for
Awario is built for marketing teams tracking campaign impact and brand awareness, PR professionals monitoring media coverage and crisis signals, sales teams finding leads from prospect or competitor mentions, and customer support teams engaging with users in real time. It's less suited for very small businesses needing only basic social mentions from a single platform.
Real use cases
- Brand reputation: Get instant alerts when your brand is mentioned negatively, allowing quick response to protect reputation.
- Competitive intelligence: Monitor competitor brand names and products to spot market moves, customer complaints, or new opportunities.
- Influencer outreach: Identify top users driving conversation around your keywords, ranked by reach and engagement, to build relationships.
- Market research: Sieve out meaningful client mentions to understand audience demographics (age, location, language) and improve marketing strategy.
Awario is not a social media scheduler or a full CRM β it focuses purely on listening, alerting, and analyzing public mentions.
Key features
- Real-time monitoring β Crawls Twitter, Reddit, news, blogs, forums, and more within minutes of publication
- Sentiment analysis β AI classifies each mention as positive, negative, or neutral with confidence scores
- Influencer identification β Ranks users by reach, engagement, and relevance to your keywords
- Boolean search β Build complex queries with AND/OR/NOT operators and exact phrases
- Competitor tracking β Monitor rival brand names and product mentions
- White-label reports β Customize reports with your own branding (Pro and Enterprise plans)
- API access β Use Awario data to build your own tools and integrations (Pro and Enterprise plans)
Awario Pricing
Awario pricing: from $29/mo. Billing model: Subscription.
Starter β $29/mo (billed annually) or $49/mo (monthly)
- 3 topics to monitor (each topic can contain unlimited keywords)
- 30,000 new mentions per month
- 5,000 stored mentions per topic
- 1 team member
- Boolean search
- Data export (.csv)
- PDF reports
Pro β $89/mo (billed annually) or $149/mo (monthly)
- 15 topics to monitor
- 300,000 new mentions per month
- 15,000 stored mentions per topic
- 10 team members
- White-label reports
- API access
- Account manager
Enterprise β $249/mo (billed annually) or $399/mo (monthly)
- 100 topics to monitor
- Contact Awario for full details on mentions, storage, and team seats
Free trial available β sign up without a credit card.
Frequently asked questions
Is Awario free?
Awario offers a free trial β you can sign up without a credit card. After the trial, paid plans start at $29/mo (billed annually) or $49/mo (monthly).
How much does Awario cost?
Awario has three paid plans: Starter at $29/mo (annual) or $49/mo (monthly), Pro at $89/mo (annual) or $149/mo (monthly), and Enterprise at $249/mo (annual) or $399/mo (monthly).
What sources does Awario monitor?
Awario monitors X (Twitter), Facebook, Instagram, Reddit, YouTube, Vimeo, blogs, forums, news sites, and general web pages. It crawls over 13 billion web pages daily plus uses social media APIs.
Who is Awario best for?
Awario is best for marketing teams, PR professionals, sales teams, and customer support teams needing real-time brand mention alerts, sentiment analysis, and competitor tracking.
What are the best alternatives to Awario?
Popular alternatives to Awario include Brandwatch, Mention, Brand24, Talkwalker, and Sprout Social. The best fit depends on your budget, required source coverage, and advanced analytics needs.
What is a key limitation of Awario?
Awario does not include social media publishing, scheduling, or full CRM features β it is purely a listening and monitoring tool. Also, mention volume caps (e.g., 30,000 per month on Starter) may be limiting for high-traffic brands.
