BrandMentions ◆
BrandMentions is an AI-powered social listening and brand monitoring tool for tracking mentions, sentiment, and competitors in real time.
Free·from $49/mo
About Awario
What is Awario and what problem does it solve?
Awario helps you cut through online noise by tracking every mention of your brand, product, or keywords across social media (X/Twitter, Facebook, Instagram, Reddit, YouTube), news sites, blogs, forums, and reviews. It crawls over 13 billion web pages daily and taps into APIs so you get alerts within minutes of a mention going live. The platform solves a core problem for businesses: staying on top of brand reputation, customer sentiment, and market chatter without manually scanning the web.
Who is Awario for?
Awario is built for marketing teams tracking campaign impact and brand awareness, PR professionals monitoring media coverage and crisis signals, sales teams finding leads from prospect or competitor mentions, and customer support teams engaging with users in real time. It's less suited for very small businesses needing only basic social mentions from a single platform.
Real use cases
- Brand reputation: Get instant alerts when your brand is mentioned negatively, allowing quick response to protect reputation.
- Competitive intelligence: Monitor competitor brand names and products to spot market moves, customer complaints, or new opportunities.
- Influencer outreach: Identify top users driving conversation around your keywords, ranked by reach and engagement, to build relationships.
- Market research: Sieve out meaningful client mentions to understand audience demographics and improve marketing strategy.
- Sales opportunities: Discover potential clients looking for companies like yours and turn prospects into leads by being the first to answer their questions.
Key features
- Real-time monitoring — Crawls Twitter, Reddit, news, blogs, forums, and more within minutes of publication
- Sentiment analysis — AI classifies each mention as positive, negative, or neutral with confidence scores
- Influencer identification — Ranks users by reach, engagement, and relevance to your keywords
- Boolean search — Build complex queries with AND/OR/NOT operators and exact phrases
- Competitor tracking — Monitor rival brand names and product mentions
- White-label reports — Customize reports with your own branding (Pro and Enterprise plans)
- API access — Use Awario data to build your own tools and integrations (Pro and Enterprise plans)
SaaSpartout Score
7.1
/10
Editorial score from our review methodology — not user ratings.
Awario Pricing
Awario pricing: from $29/mo. Billing model: Subscription.
Starter – $29/mo (billed annually) or $49/mo (monthly)
3 topics, unlimited keywords per topic, 30,000 new mentions/mo, 5,000 stored mentions per topic, 1 team member, Boolean search, data export, PDF reports.Pro – $89/mo (billed annually) or $149/mo (monthly)
15 topics, unlimited keywords per topic, 300,000 new mentions/mo, 15,000 stored mentions per topic, 10 team members, Boolean search, data export, PDF reports, white-label reports, API access, account manager.Enterprise – $249/mo (billed annually) or $399/mo (monthly)
100 topics, unlimited keywords per topic, all features included. All plans offer a free trial to get started.Frequently asked questions
How much does Awario cost?
Awario plans start at $29/mo (billed annually) for the Starter plan. The Pro plan is $89/mo (annually) and Enterprise is $249/mo (annually). Monthly billing is available at higher rates.
Does Awario offer a free trial?
Yes, Awario offers a free trial so you can test the platform before committing to a paid plan.
What is Awario used for?
Awario is a social listening and brand monitoring tool used to track mentions of your brand, competitors, or keywords across social media, news, blogs, forums, and reviews in real time. It helps with reputation management, market research, and lead generation.
Who is Awario best for?
Awario is best for marketing teams, PR professionals, sales teams, and customer support teams. It is less suited for very small businesses needing only basic social mentions from a single platform.
What are Awario alternatives?
Popular alternatives include Brandwatch, Mention, Meltwater, and Talkwalker. Each offers similar social listening and monitoring features at different price points.
Can Awario monitor competitors?
Yes, Awario allows you to track competitor brand names and product mentions, enabling competitive intelligence and market research.
