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Brand24 Marketing & SEO

from $199/mo

About Brand24

What is Brand24?

Brand24 is a social listening and brand monitoring platform that scans millions of online sources—including social media, news, blogs, forums, podcasts, and reviews—to track mentions of your brand, competitors, or keywords. It uses AI to analyze sentiment, detect trends, and provide actionable insights for marketing and PR teams.

Who is it for?

Brand24 is designed for PR professionals, community managers, competitive analysts, and marketers who need to protect brand reputation, measure awareness, and gather customer feedback. It is also suitable for startups and agencies scaling their monitoring efforts. It may be less suitable for solo freelancers on a tight budget, as plans start at $199/mo billed annually.

Real use cases

Track hashtag campaigns to measure reach and engagement. Monitor competitor mentions to spot industry shifts. Receive real-time alerts for spikes in negative sentiment to respond before a crisis escalates. Generate automated reports to share PR coverage with stakeholders.

Key features

  • Mention monitoring — Track keywords across 25M+ online sources including social, news, blogs, forums, videos, and reviews.
  • AI Sentiment Analysis — Automatically classifies mentions as positive, negative, or neutral, with advanced detection of sarcasm.
  • Influence scoring — Ranks authors and sources by reach and authority to prioritize high-impact conversations.
  • Real-time alerts — Get email or Slack notifications for mention spikes or specific keywords.
  • Competitor tracking — Monitor up to 5 competitors per project to benchmark performance.
  • Reporting & analytics — Export PDF or CSV reports with charts, trends, engagement, and reach metrics.

Brand24 Pricing

Brand24 pricing: from $199/mo. Billing model: Subscription.

Individual — $199/mo (billed annually) or $249/mo monthly

3 keywords, 2,000 mentions/mo, 1 user, updates every 12 hours, AI Sentiment Analysis.

Team — $299/mo (billed annually) or $349/mo monthly

7 keywords, 10,000 mentions/mo, unlimited users, updates every hour, priority support, AI Sentiment Analysis.

Pro — $399/mo (billed annually) or $499/mo monthly

12 keywords, 40,000 mentions/mo, unlimited users, realtime updates, priority support, Lightning Search, AI Events Detection, AI Brand Assistant, AI Insights (2 projects), AI Topics (2 projects), Smart Context Search (add-on).

Business — $599/mo (billed annually) or $699/mo monthly

25 keywords, 100,000 mentions/mo, unlimited users, realtime updates, priority support, Lightning Search, AI Sentiment Analysis, AI Events Detection, AI Brand Assistant, AI Insights (5 projects), unlimited AI Topics, Smart Context Search (add-on), Client Success Lead, Advanced Reports.

Enterprise — from $1,499/mo (billed annually)

Custom keywords, custom mentions, unlimited users, realtime updates, priority support, Lightning Search, all AI features, unlimited AI Insights & AI Topics, Smart Context Search (add-on), Client Success Lead, Advanced Reports, dedicated consulting.

All plans come with a free 14-day trial.

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Frequently asked questions

Is Brand24 free?
Brand24 offers a free 14-day trial, but no permanent free plan is available. Paid plans start at $199/mo billed annually.
How does Brand24 work?
Brand24 scans over 25 million online sources in real time for mentions of your chosen keywords. It uses AI to analyze sentiment, track reach, and send alerts for spikes or specific terms.
Who is Brand24 best for?
Brand24 is best for PR and marketing teams, community managers, and competitive analysts who need to monitor brand reputation, track campaigns, and gather customer feedback. It is also suitable for startups and agencies.
What are Brand24 alternatives?
Top alternatives include Mention, Talkwalker, Sprout Social, and Meltwater. Each offers social listening with different pricing, data sources, and AI features.
What is the main limitation of Brand24?
For lower-tier plans, mention limits are restrictive (e.g., 2,000 mentions/mo on Individual) and updates are not real-time. Advanced AI features are only available on Pro and higher plans.
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