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Poptin Marketing & SEO

from $25/mo

Poptin (Marketing & SEO): Poptin is a lead capture and email marketing platform that uses smart popups and forms to grow your audience. Pricing: from from $25/mo. (data verified July 2026)

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About Poptin

What is Poptin?

Poptin is a lead generation and email marketing platform that helps businesses convert website visitors into leads and customers through intelligent popups, forms, and automated email campaigns. It solves the problem of low conversion rates by delivering the right message at the right time, using behavioral triggers like exit-intent, scrolling, and time on page.

Who is Poptin for?

Poptin is ideal for marketers, e-commerce stores, SaaS companies, and agencies that want to capture leads, reduce cart abandonment, and nurture their audience via email. It’s not suited for enterprises needing advanced CRM integrations or high-volume transactional email platforms.

Real Use Cases

Use Poptin to create lightbox popups for newsletter signups, slide-in forms for blog content upgrades, gamified popups for discounts, or floating bars for announcements. Segment your audience by behavior and automate follow-up emails to turn clicks into conversions.

Key features

  • Smart Popups & Forms — Design stunning lightbox, slide-in, floating bar, full-screen, gamified, and mobile popups with drag-and-drop builder.
  • Behavioral Triggers — Show popups based on exit-intent, scrolling, time on page, and over 15 targeting rules like location and device.
  • Email Campaign Automation — Create targeted email campaigns and behavior-based automations to nurture leads and drive revenue.
  • Audience Segmentation — Understand your contacts with properties, behavior, and activity tracking to segment effectively.
  • A/B Testing — Quickly test timing, interactions, templates, and triggers to find the best-performing popups.
  • Template Library — Choose from a growing library of high-converting, customizable templates.
  • Conversion Tracking — Measure every form, click, and conversion for data-driven decisions.

SaaSpartout Score

7.0 /10
Ease of use 7.5
Features depth 8.0
Value for money 7.0
Support quality 6.5
Integrations 6.0
Scalability 7.5
Documentation 6.5
Onboarding speed 7.0

Editorial score from our review methodology — not user ratings.

Poptin Pricing

Poptin pricing: from $25/mo.

Free Forever Plan

Price: $0. Includes 1,000 visitors/month, 1 domain, unlimited popups, unbranded, chat & email support (basic).

Basic Plan

$25/month (billed annually at $240/year). Includes 10,000 visitors/month, 1 domain, unlimited popups, unbranded, chat & email support (pro).

Pro Plan

$59/month (billed annually at $564/year). Includes 50,000 visitors/month, 4 domains, unlimited popups, unbranded, chat & email support (agency).

Growth Plan

From $119/month (billed annually). Includes 150,000 visitors/month, unlimited domains, unlimited popups, unbranded, premium support. Higher tiers available up to 2,000,000 visitors/month.

All plans include a free forever option and a 20% discount on annual billing.

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Frequently asked questions

Is Poptin free?
Yes, Poptin offers a Free Forever plan with 1,000 visitors per month, 1 domain, and unlimited popups.
How much does Poptin cost?
Poptin pricing starts at $25/month (billed annually) for the Basic plan, and goes up to higher tiers based on visitor limits and domains.
What is Poptin used for?
Poptin is used to capture leads with popups and forms, and to automate email marketing campaigns to grow your audience and sales.
What are the best alternatives to Poptin?
Top alternatives include Sumo, OptinMonster, ConvertKit, Mailchimp, and Privy, depending on your needs for popups or email marketing.
Who is Poptin best for?
Poptin is best for small to mid-sized businesses, marketers, and agencies looking for an easy-to-use lead capture and email marketing tool.
Does Poptin support A/B testing?
Yes, Poptin includes A/B testing to compare timing, templates, triggers, and interactions to optimize your popups.
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