ActiveXchange — Analytics & Data

What is ActiveXchange?

ActiveXchange is a data intelligence platform that securely unlocks the value of data for the sport, recreation, and active community sectors. It combines fragmented datasets—mobile movement data, registered activity data, and household consumer/population data—into one source of truth, helping organizations understand how communities engage with physical activity.

Who is it for?

ActiveXchange serves local government and public sector planners, sports and recreation facilities, governing bodies, brands, retailers, event planners, and funders. It's designed for organizations that need to evidence infrastructure investment, understand audience behavior, or identify partnership opportunities. It is less suited for individual fitness users or real-time personal tracking.

Key use cases

Planners use it to identify provision gaps and underwrite funding proposals with defendable data. Facilities and clubs use it to grow memberships, strengthen operations, and report social value. Brands and agencies use it to find where their real audience shows up—across venues, events, and parks—and plan activations with the right message.

• Connected Intelligence — Brings fragmented datasets together to power confident decisions across participation, funding, and commercial strategy.
• Facility & Club Insights — Focus resources where they generate the greatest returns by strengthening operations and growing memberships.
• Planning & Funding Evidence — Access best-practice evidence on local population activity and demand to support planning and funding proposals.
• Brand & Audience Targeting — Unlock market intelligence to discover sponsorship, advertising, and partnership opportunities.
• Active Environment Tracking — Track usage and users of facilities, parks, and community spaces with real-time movement data.
• Global Partner Network — Connect with a network of 1,000+ partners to enhance collaboration and shared outcomes.

ActiveXchange pricing: Pricing not publicly listed. Contact for a free demo.. Billing model: Free.

For comparison: the median starting price in Analytics & Data is $29/month, measured across 274 tools we track. See the full SaaS Pricing Index →

Custom Enterprise Plan

ActiveXchange offers tailored pricing based on organization size and data needs. Exact pricing is not publicly listed. The platform is accessed through a free demo, after which a custom plan is designed. Typical deployments include tiers for local government, facilities, brands, and events, each with different data modules and support levels.

All plans include access to the platform's core data integration and analytics features, with options to add specific datasets (e.g., mobile movement data, household data) and integrations with existing systems.

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