ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
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About FirstPromoter
What is FirstPromoter?
FirstPromoter is a subscription-focused affiliate and referral management platform. It lets SaaS businesses launch and run affiliate, influencer, and customer referral programs from one dashboard. The tool tracks every billing event—renewals, upgrades, downgrades, cancellations, and reactivations—and updates commissions in real time. It integrates natively with major billing systems like Stripe, Paddle, Recurly, Chargebee, and Braintree.
What problem does it solve?
Managing partners manually or with spreadsheets is messy and error-prone. FirstPromoter automates commission calculation, payout operations, coupon tracking, and fraud detection. It helps subscription businesses avoid underpaying or overpaying partners, reduce churn through dual-sided rewards, and scale partner acquisition without hiring a full-time operations team.
Who is it for?
FirstPromoter is built for SaaS companies, AI startups, and online platforms that rely on recurring revenue. It suits businesses running affiliate programs with publishers and creators, influencer campaigns, or customer referral programs. It is not ideal for physical product e-commerce or one-time transaction businesses that don't need subscription lifecycle tracking.
Use cases
Affiliate programs: Track links, coupon codes, and direct URLs. Influencer programs: Pay flat fees, hybrid, or per-performance. Customer referrals: Dual-sided rewards run inside your product. AI SaaS partnerships: Billing-accurate tracking for creator-led acquisition.
Key features
- Subscription lifecycle tracking — Commissions update for renewals, upgrades, downgrades, cancellations, and reactivations in real time.
- Flexible commission models — Percentage of sale, flat fee, one-time, lifetime recurring, tiered rates, and dual-sided rewards.
- Coupon code tracking — Unique codes per partner, auto-generated and synced with Stripe; coupons count as attribution for social, audio, and offline placements.
- Payout operations — Bulk payouts via PayPal, Wise, or Stripe; includes tax form collection and EU invoicing.
- Fraud protection — Self-referral detection, ad-traffic detection, reCAPTCHA on affiliate portal, and chargeback/refund tracking.
- Integrations & automation — Native billing integrations plus webhooks, API, Zapier, Make, and Albato.
SaaSpartout Score
7.8
/10
Editorial score from our review methodology — not user ratings.
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Why are you looking at Affiliate Tracking tools today?
FirstPromoter Pricing
FirstPromoter pricing: from $49/mo. Billing model: Free.
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →
Starter — $49/month
For businesses with up to $5,000/month revenue from affiliates. Includes email marketing automation, brandable affiliate dashboard, personalized referral links, link & coupon tracking, unlimited website visitors, up to 3 campaigns, manage multiple websites, webhooks/API, Zapier/Make/Albato integrations, Stripe coupon auto-creation, multi-tiered commissions, PayPal & Wise bulk payouts, self-referral detection, and more.
Business — $99/month
Most popular. For businesses with up to $15,000/month revenue from affiliates. Includes everything in Starter, plus unlimited campaigns, multiple tracking coupons per affiliate, custom signup fields, W-9/W-8BEN tax form collection, your own domain for the affiliate dashboard, custom CSS/Javascript, 18 data points reports, campaigns/promoters/traffic sources reports, download CSV/JSON, one-click Stripe payouts, one-click direct PayPal payouts, invoicing for EU companies, non-monetary rewards, managed auto payouts, ad-traffic detection, and manual approval for commissions over a certain amount.
Enterprise — Starting at $149/month
For businesses above $15,000/month revenue from affiliates. Includes everything in Business, plus more enterprise tiers available. Contact sales for details.
All plans come with a 14-day free trial. No credit card required.
Exclusive deal via SaaSpartout
Get the deal →Frequently asked questions
How much does FirstPromoter cost?
FirstPromoter plans start at $49/month for the Starter plan, $99/month for Business, and Enterprise starts at $149/month. All plans include a 14-day free trial with no credit card required.
Is FirstPromoter free?
No, but you can start with a 14-day free trial without a credit card. After that, you must choose a paid plan starting at $49/month.
Who is FirstPromoter best for?
FirstPromoter is best for SaaS and subscription-based businesses that want to manage affiliate, influencer, and referral programs efficiently. It's particularly useful for companies using Stripe, Paddle, Recurly, Chargebee, or Braintree.
What are the top alternatives to FirstPromoter?
Common alternatives include PartnerStack, Impact, ReferralCandy, and Post Affiliate Pro. FirstPromoter stands out for its native subscription billing integrations and flexible commission rules.
What is the biggest limitation of FirstPromoter?
FirstPromoter is designed for recurring revenue models. It may not be the best fit for e-commerce businesses with one-time purchases, as it lacks some advanced features like dynamic product feeds or deep customization for non-subscription models.
Does FirstPromoter integrate with Stripe?
Yes, FirstPromoter has a native integration with Stripe, including automatic coupon creation and syncing. It also integrates with Paddle, Recurly, Chargebee, and Braintree.
