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About FirstPromoter
What is FirstPromoter?
FirstPromoter is a subscription-focused affiliate and referral management platform. It lets SaaS businesses launch and run affiliate, influencer, and customer referral programs from one dashboard. The tool tracks every billing event—renewals, upgrades, downgrades, cancellations, and reactivations—and updates commissions in real time. It integrates natively with major billing systems like Stripe, Paddle, Recurly, Chargebee, and Braintree.
What problem does it solve?
Managing partners manually or with spreadsheets is messy and error-prone. FirstPromoter automates commission calculation, payout operations, coupon tracking, and fraud detection. It helps subscription businesses avoid underpaying or overpaying partners, reduce churn through dual-sided rewards, and scale partner acquisition without hiring a full-time operations team.
Who is it for?
FirstPromoter is built for SaaS companies, AI startups, and online platforms that rely on recurring revenue. It suits businesses running affiliate programs with publishers and creators, influencer campaigns, or customer referral programs. It is not ideal for physical product e-commerce or one-time transaction businesses that don't need subscription lifecycle tracking.
Use cases
Affiliate programs: Track links, coupon codes, and direct URLs. Influencer programs: Pay flat fees, hybrid, or per-performance. Customer referrals: Dual-sided rewards run inside your product. AI SaaS partnerships: Billing-accurate tracking for creator-led acquisition.
Key features
- Subscription lifecycle tracking — Commissions update for renewals, upgrades, downgrades, cancellations, and reactivations in real time.
- Flexible commission models — Percentage of sale, flat fee, one-time, lifetime recurring, tiered rates, and dual-sided rewards.
- Coupon code tracking — Unique codes per partner, auto-generated and synced with Stripe; coupons count as attribution for social, audio, and offline placements.
- Payout operations — Bulk payouts via PayPal, Wise, or Stripe; includes tax form collection and EU invoicing.
- Fraud protection — Self-referral detection, ad-traffic detection, reCAPTCHA on affiliate portal, and chargeback/refund tracking.
- Integrations & automation — Native billing integrations plus webhooks, API, Zapier, Make, and Albato.
