Paved

Marketing & SEO Free to browse · from $500 campaign minimum

About Paved

Paved is a marketplace where brands buy sponsored placements in email newsletters. instead outreach, advertisers browse vetted newsletters by audience size, niche, and engagement metrics, then launch campaigns in minutes.

What it does

Paved aggregates thousands of email newsletters across categories like tech, finance, and lifestyle. Advertisers filter by subscriber count, open rates, and CPM. They can purchase single placements or run programmatic campaigns. The platform handles payment, tracking, and reporting.

Best for

Brands looking to reach niche audiences through trusted newsletters
Startups running performance marketing campaigns with measurable ROI
Newsletter publishers monetizing their subscriber lists

Strengths

Curated marketplace with verified engagement metrics
Self-serve platform with instant campaign setup
Detailed analytics including clicks, conversions, and cost per acquisition

Key features

Newsletter Directory — Browse thousands of vetted newsletters by category, audience size, and engagement
Programmatic Campaigns — Run automated ad placements across multiple newsletters
Real-Time Analytics — Track impressions, clicks, and conversions per placement
Publisher Onboarding — Newsletter owners can list their publication and set pricing
Payment Processing — Platform handles invoicing and payouts

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