How much does Paved cost?

Paved is free to browse. Ad campaigns start from a $500 minimum spend per campaign. There are no subscription fees or long-term contracts.

Is Paved free to use?

Yes, browsing the newsletter directory and viewing audience data is free. You only pay when you launch a campaign, with a $500 minimum.

What are the top alternatives to Paved?

Top alternatives include Mailchimp, ConvertKit, and Beehiiv for newsletter sponsorships. For broader ad networks, consider Taboola or Outbrain, though they focus on content recommendations rather than email.

What is a key limitation of Paved?

A key limitation is the $500 campaign minimum, which may be high for very small brands. Also, Paved only supports email newsletter ads, not social media or display ads.

Paved

Q: Who is Paved best for?

Paved is best for brands, startups, and performance marketers who want to reach niche audiences through trusted email newsletters. It also serves newsletter publishers looking to monetize.

Marketing & SEO Free to browse · from $500 campaign minimum

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About Paved

What does Paved do?

Paved is a marketplace where advertisers buy sponsored placements in email newsletters. Instead of manual outreach, brands browse thousands of vetted newsletters by audience size, niche, and engagement metrics—then launch campaigns in minutes. The platform handles payment, tracking, and reporting, making newsletter advertising as easy as PPC.

Who is it for?

Paved is designed for brands, startups, and performance marketers who want to reach niche audiences through trusted email newsletters. It is also for publishers who want to monetize their subscriber lists. It is NOT ideal for businesses seeking social media ads or display network placements, as the focus is exclusively on email sponsorships.

Real use cases

Startups like Aircall use Paved to capture leads across industry-specific newsletters. Rubrik generated $100K in pipeline with a single campaign and achieved 82% lower CAC than LinkedIn. Whether you target parents, developers, or travelers, Paved connects you with verified audiences at scale.

Key features

Newsletter Directory — Browse 3,000+ vetted newsletters by category, audience size, and engagement metrics
Programmatic Campaigns — Run automated ad placements across multiple newsletters with precision targeting
Real-Time Analytics — Track impressions, clicks, conversions, and ROI per placement
Publisher Onboarding — Newsletter owners can list their publication, set pricing, and monetize subscribers
Payment Processing — Platform handles all invoices, payouts, and payment protection
Dynamic Ads — Test, iterate, and optimize ads at scale with automated algorithms
Brand Safety Controls — Partner directly with publishers or run PPC campaigns only in aligned newsletters

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