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About ad:personam
What is ad:personam?
ad:personam is a self-serve demand-side platform (DSP) that lets agencies and small businesses plan, launch, and optimize programmatic ad campaigns across display, video, CTV, audio, and native—all from one dashboard. It combines AI-powered planning tools with access to 330+ inventory sources and 30+ ad exchanges.
Who is it for?
It’s built for media agencies, web agencies, and small businesses that want programmatic advertising without the complexity or high minimums of traditional DSPs. If you’re tired of agency fees or accredited partner requirements, ad:personam gives you direct control. It’s not for enterprise teams needing advanced custom integrations or managed service.
Real use cases
Use Planning Mode to simulate campaigns before spending. Launch display or video campaigns in minutes, leverage AI banner generation, and use Insight Agent for optimization recommendations. It’s ideal for performance-focused marketers who want transparent pricing and no minimum spend.
Key features
- Planning Mode — Free access to AI Media Planner, Forecast tool, and Domain Query to build strategies before spending.
- AI Banner Generator — Create display creatives from a URL and prompt.
- Insight Agent — Get guided campaign analysis and actionable recommendations.
- Universal Pixel — Enable retargeting and audience building.
- Contextual Targeting — Cookieless semantic analysis for privacy-safe targeting.
- Multi-format support — Display, video, CTV, audio, native, and in-app.
- Looker Studio Integration — Build interactive dashboards for reporting.
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
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ad:personam Pricing
ad:personam pricing: from €0/mo.
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →
Planning Mode (€0/month)
Free forever. Includes AI Media Planner with 3 assistants, Forecast tool, Domain Query, Domain Discovery, Data Marketplace, access to 330+ inventory sources and 30+ ad exchanges, and explore PMP deals.
Starter (€149/month)
30-day free trial. Everything in Planning Mode, plus: display ads (JPG, PNG, native), AI Banner Generator, Insight Agent, AI Reports, Universal Pixel, Conversion Pixels, contextual targeting, 3rd party audiences, IAB audiences, domain targeting lists, inventory source lists, geo targeting, and Looker Studio integration.
Pro (€299/month)
30-day free trial. Everything in Starter, plus: video, CTV, HTML5 display, in-app, audio, VAST/VPAID support, app targeting lists, curated deals, and priority support.
All plans have no minimum spend and no subscription required for Planning Mode.
Frequently asked questions
How much does ad:personam cost?
ad:personam offers a free Planning Mode (€0/month), a Starter plan at €149/month, and a Pro plan at €299/month. The paid plans come with a 30-day free trial.
Is ad:personam free?
Yes, the Planning Mode is free forever, allowing you to plan campaigns without paying. You only pay when you subscribe to launch campaigns.
What is ad:personam used for?
ad:personam is a self-serve programmatic advertising platform used to plan, launch, and optimize digital ad campaigns across display, video, CTV, audio, and native channels, with no minimum spend.
Who is ad:personam best for?
It’s best for agencies and small businesses that want direct access to programmatic advertising without high costs or accredited partner requirements.
What are the top alternatives to ad:personam?
Common alternatives include other self-serve DSPs like Adform (which powers ad:personam), Basis (formerly Centro), and StackAdapt. Compare features and pricing to find the best fit for your needs.
Does ad:personam have a minimum ad spend?
No, ad:personam has a minimum ad spend of €0, meaning you can launch campaigns without any minimum commitment.
