Keap ◆
Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number.
Gusto handles the messy parts of running a small business: payroll, tax filings, health insurance, and 401(k)s. It’s designed so you don’t need an HR department to get it right.
You enter employee hours or salaries, and Gusto calculates paychecks, deducts taxes, and files federal and state payroll taxes automatically. It also offers health benefits administration, workers’ comp, and time-off tracking. Employees get a self-service portal for pay stubs, W-2s, and benefits enrollment.
Gusto pricing: from $40/mo + $6/employee. Billing model: Subscription.
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