Keap ◆
Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number.

Gusto automates payroll, tax filings, and benefits administration for small businesses and startups. Enter hours or salaries, and Gusto calculates paychecks, deducts taxes, and files federal and state payroll taxes automatically. Employees get a self-service portal for pay stubs, W-2s, and benefits enrollment.
Best for small business owners who want to outsource payroll compliance, startups offering health benefits and 401(k) without a dedicated HR person, and freelancers or contractors needing simple invoicing and 1099 filing. It is not designed for large enterprises with complex HR needs.
Use Gusto to run payroll on autopilot, set up health insurance and 401(k) plans in one dashboard, track employee time and PTO, and manage contractors with automated 1099 forms.
Editorial score from our review methodology — not user ratings.
Gusto pricing: from $40/mo + $6/employee. Billing model: Subscription.
$40/mo + $6/employee: Full-service payroll, tax filings, employee self-service, and time tracking.
$60/mo + $9/employee: Everything in Simple, plus next-day direct deposit, time-off management, and contractor management.
Custom pricing: All features above, plus dedicated support, HR advisory, and compliance alerts.
Free trial available for all plans.
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