Keap ◆
Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number.
from $299/mo
Best Gusto Alternatives
We compared 8 alternatives to Gusto in HR & Recruiting. Each is hand-picked and ranked by our rating — pricing and features verified, no fluff.
Gusto: Gusto is an all-in-one payroll, benefits, and HR platform that automates compliance and employee management for small businesses. Read the full Gusto review →
Firstbase ◆
All-in-one platform to incorporate, manage compliance, and handle equity for US startups — from a $399 one-time formation fee.
from $399 one-time
Every ◆
Every is an AI-powered US business incorporation and compliance service for LLC formation, EIN, bank setup, and filings.
from $199 one-time + $99/yr
AWeber ◆
AWeber combines email marketing, landing pages, and web push notifications in one intuitive platform with 24/7 support.
Free·from $12.49/mo
Rivermate
Rivermate is an EOR platform for hiring and paying remote teams in 180+ countries, starting at €299/mo.
from €299/mo
Finmap
Finmap is AI-powered cash flow forecasting and financial management for small businesses, freelancers, and startups.
Free·from $19/mo
Wave offers free accounting software for small businesses with invoicing, receipt scanning, and bookkeeping at no monthly cost.
Free·from $0/mo
Rippling
Rippling unifies HR, IT, and finance in one platform—manage payroll, devices, apps, and expenses with AI-powered automation.
Custom quote
Gusto vs alternatives: quick comparison
Businesses often seek Gusto alternatives due to pricing shifts, a need for more comprehensive HR features, or a desire for a platform that better scales with their team size. When evaluating options, compare core payroll and benefits administration features, the availability of a free plan, and overall pricing structures to find the right fit.
Key factors in your comparison should include the depth of HR tools (such as time tracking and compliance support), integration capabilities with your existing software stack, and whether the pricing model aligns with your budget and user count. Prioritize a solution that balances essential functionality with cost-effectiveness for your specific operational needs.
| Tool | Starting price | Free plan | Category | |
|---|---|---|---|---|
| Gusto (this tool) | from $40/mo + $6/employee | No | HR & Recruiting | Learn more → |
| Keap | from $299/mo | No | CRM | Learn more → |
| Firstbase | from $399 one-time | No | HR & Recruiting | Learn more → |
| Every | from $199 one-time + $99/yr | No | Finance & Accounting | Learn more → |
| AWeber | from $12.49/mo | Yes | Email Marketing | Learn more → |
| Rivermate | from €299/mo | No | HR & Recruiting | Learn more → |
| Finmap | from $19/mo | Yes | Finance & Accounting | Learn more → |
| Wave | from $0/mo | Yes | Finance & Accounting | Learn more → |
| Rippling | Custom quote | No | HR & Recruiting | Learn more → |
Prices and details are generated automatically and may not be up to date. For accurate information, please visit the official website of the tool you are interested in.
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