Keap ◆
Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number.
from $299/mo
Best Gusto Alternatives
We compared 8 alternatives to Gusto in HR & Recruiting. Each is hand-picked and ranked by our rating — pricing and features verified, no fluff.
Gusto: All-in-one payroll, benefits, and HR platform built for small businesses to automate compliance and employee management. Read the full Gusto review →
Firstbase ◆
All-in-one platform to incorporate, manage compliance, and handle equity for US startups — from a $399 one-time formation fee.
from $399 one-time
Every ◆
AI-powered US business incorporation and compliance service handling LLC formation, EIN, bank setup, and ongoing filings for startups.
from $199 one-time + $99/yr
AWeber ◆
AWeber combines email marketing, landing pages, and web push notifications in one intuitive platform with 24/7 support.
Free·from $12.49/mo
Rivermate
Rivermate is an EOR platform for hiring and paying remote teams in 180+ countries, starting at €299/mo.
from €299/mo
Finmap
AI-powered cash flow forecasting and financial management for small businesses, freelancers, and startups.
Free·from $19/mo
Wave offers free accounting software for small businesses with invoicing, receipt scanning, and bookkeeping at no monthly cost.
Free·from $0/mo
Rippling
Rippling unifies HR, IT, and finance in one platform—manage payroll, devices, apps, and expenses with AI-powered automation.
Custom quote
Gusto vs alternatives: quick comparison
Gusto is a popular HR and recruiting platform, but some users seek alternatives due to its pricing structure or a need for different feature combinations. Typically, you are looking for a solution with better value, a free plan, or more tailored core tools like payroll, benefits administration, or applicant tracking.
When evaluating options, compare monthly subscription costs, the availability of a free tier, and essential features such as employee onboarding, time-off tracking, and compliance support. Focus on what your business specifically requires to avoid paying for unnecessary extras.
| Tool | Starting price | Free plan | Category | |
|---|---|---|---|---|
| Gusto (this tool) | from $40/mo + $6/employee | No | HR & Recruiting | Learn more → |
| Keap | from $299/mo | No | CRM | Learn more → |
| Firstbase | from $399 one-time | No | HR & Recruiting | Learn more → |
| Every | from $199 one-time + $99/yr | No | Other | Learn more → |
| AWeber | from $12.49/mo | Yes | Email Marketing | Learn more → |
| Rivermate | from €299/mo | No | HR & Recruiting | Learn more → |
| Finmap | from $19/mo | Yes | Finance & Accounting | Learn more → |
| Wave | from $0/mo | Yes | Finance & Accounting | Learn more → |
| Rippling | Custom quote | No | HR & Recruiting | Learn more → |
Prices and details are generated automatically and may not be up to date. For accurate information, please visit the official website of the tool you are interested in.
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