About Top Producer
What is Top Producer?
Top Producer is a comprehensive real estate software platform that combines CRM, lead generation, marketing automation, and transaction management in one place. It helps real estate agents build relationships, streamline daily tasks, and grow their business with tools like smart follow-up technology, AI-powered email and text writing, and MLS integration.
Who is it for?
Top Producer is designed for real estate agents, brokers, and teams who want to manage leads, automate follow-up, and generate more referrals. It is especially useful for agents who need predictive analytics for farming (identifying homeowners likely to sell) and those who want to leverage social media lead generation. It may be less suited for agents who prefer a simple, no-frills contact manager without marketing or farming features.
Real use cases
Agents use Top Producer to automatically respond to new leads via SMS/email, send branded market snapshot reports to stay top-of-mind, and build dynamic workflows to systematize their business. Teams can share contacts and collaborate, while solo agents can benefit from the AI Author assistant to craft personalized messages quickly. The platform also offers MLS integration with over 320 boards, making it easy to pull listing data and monitor price changes.
Key features
- AI-Powered Engagement Assistant (AI Author) — Write emails and text messages faster with pre-loaded prompts or custom requests.
- Smart Follow-up System — Automated, personalized follow-up to increase lead conversion and generate repeat business.
- MLS Market Reports — Branded reports with real estate data and alerts for new listings, price changes, and sold properties.
- Dynamic Workflows + Tasks — Build step-by-step plans for transactions and daily operations.
- Lead Generation — Get exclusive leads from Facebook and Instagram ads, with automated nurture until they’re engaged.
- Smart Farming — AI-powered predictive analytics identify homeowners most likely to sell, with automated marketing mailers and ads.
SaaSpartout Score
Editorial score from our review methodology — not user ratings.
Top Producer Pricing
Top Producer pricing: from $98/user/mo.
Pro — $179 per user/month
Industry-leading CRM with home & market reports. Includes Market Snapshot (branded reports with MLS data), automated SMS/email lead response, built-in transaction management, and MLS integration with 320+ boards.
Pro + Leads — from $479/month
All-inclusive CRM plus leads from social media. Includes everything in Pro, plus Social Connect, a steady stream of exclusive leads, and automated multi-touch lead response. Cost varies based on lead volume.
Pro + Farming — from $599/month
CRM plus AI-powered farming & marketing. Includes everything in Pro, plus Smart Targeting, dominate your farm area, automated multi-channel marketing, and build your listing pipeline. Cost varies based on farm size.
Pro Teams 5 — $399/up to 5 users/month
Everything in Pro, with additional team functionality, shared access to contacts, and option to add Farming & Leads.
Pro Teams 10 — $699/up to 10 users/month
Everything in Pro, with additional team functionality, shared access to contacts, and option to add Farming & Leads.
Pro Teams 25 — $1199/up to 25 users/month
Everything in Pro, with additional team functionality, shared access to contacts, and option to add Farming & Leads.
Pro (Basic) — $98 per user/month
Organize your business & automate your marketing with branded MLS reports. Includes automated SMS/email lead response, built-in transaction management, MLS integration with 320+ boards, and Market Snapshot.
Contact sales for a free trial or demo.