ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
Free·from $33/mo
About Aida
What is Aida?
Aida is an AI-powered marketing assistant that acts like a full marketing department for your business. It learns your brand voice, audience, and goals from your website and other sources, then plans, creates, and publishes social media content automatically. It handles the entire workflow—from idea to post—so you don't have to think about it.
Who is it for?
Aida is designed for founders, freelancers, and small teams who want consistent social media presence without the time commitment. It's also built for agencies managing multiple client brands, with a dedicated client approval portal. It's not for businesses that need deep SEO tools, lead generation, or hashtag analytics—Aida focuses on content creation and publishing.
Real use cases
For a local bakery, Aida can generate posts featuring new cake designs, announce promotions, and share customer testimonials—all in the bakery's playful tone. A fitness studio can schedule weekly workout tips and class reminders, while a skincare brand can publish educational content about ingredients and routines. In each case, Aida maintains the brand's voice and visual style, and you approve everything before it goes live.
Key features
- Brand Brain — Aida learns your brand from your website, logo, fonts, and product photos, so every post sounds like you.
- Content Creation — Generates images, videos, captions, and hashtags tailored to your brand and platform.
- Automated Scheduling & Publishing — Aida posts to Facebook, Instagram, and LinkedIn on a schedule you approve.
- Compass Briefs — Get weekly strategic suggestions based on market trends and your past performance.
- Credit Top-Up Packs — Buy extra AI images or videos that never expire, so you're never stuck without content.
- BrandBrain.io Portal — For agencies, a client approval portal to streamline feedback and publishing.
SaaSpartout Score
7.2
/10
Editorial score from our review methodology — not user ratings.
◆ AI advisor — 30 seconds, no signup
Why are you looking at Social Media Automation tools today?
Aida Pricing
Aida pricing: from £49/mo.
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →
Solo — £49/mo per brand
For founders, freelancers & solo professionals. Includes 50 AI images/month, 1 AI video/month, unlimited text, strategy & Compass briefs, Brand Brain, and 2 seats.
Business — £149/mo per brand
For teams serious about content. Includes 150 AI images/month, 3 AI videos/month, unlimited text, strategy & Compass briefs, Brand Brain, and 10 seats.
Agency — From £395/mo per brand bundle
For agencies managing client brands. Includes unlimited text, strategy & Compass briefs for every client brand, unlimited seats, and BrandBrain.io client approval portal. Billed annually or monthly.
Enterprise — Custom
For groups & multi-market brands. Custom annual agreements, paid pilots. Includes every market & property as its own brand seat, group brand book enforcement, approvals, roles & audit trail, SSO, DPA & EU data residency, and named account manager.
All plans come with a 7-day free trial, no card required, and cancel anytime. Text content, strategy, and Compass briefs are always free on every plan.
Frequently asked questions
How much does Aida cost?
Aida starts at £49 per month for the Solo plan, which includes 50 AI images and 1 AI video per month. Business is £149/mo, Agency starts at £395/mo, and Enterprise is custom.
Does Aida offer a free trial?
Yes, Aida offers a 7-day free trial with no credit card required. After the trial, your brand moves to read-only until you choose a plan.
Who is Aida best for?
Aida is best for founders, freelancers, small business owners, and agencies that want to maintain an active social media presence without spending hours creating content. It's especially useful for brands with a defined voice and visual style.
What are the main alternatives to Aida?
Alternatives include AI content tools like Jasper, Copy.ai, and Buffer for scheduling. However, Aida's unique value is its ability to learn your brand and autonomously create and publish content across platforms, unlike tools that only generate copy or schedule posts.
Does Aida learn from my edits?
Yes, Aida tracks every edit, approval, and post to get smarter over time. It also monitors your market to suggest future content, so the more you use it, the better it aligns with your brand.
