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About Layers
What is Layers?
Layers is an AI marketing department for app developers. It connects to your existing stack—social accounts, ad accounts, App Store Connect, GitHub, and more—to find the people who want your app, generate content and ads that reach them, and trace every install back to what caused it.
Who is it for?
Built for app product teams and growth marketers who are tired of point tools that fill a feed but don't move the number. It's not for solo creators or non-app businesses; it's purpose-built for app growth where every post, ad, and screenshot can be measured against installs and activation.
Real use cases
Spot an organic outlier on TikTok, then turn it into a paid campaign. See rising search terms in App Store Connect, then rewrite screenshots to match demand. Read GitHub commits to tell marketing what to announce next. Layers coordinates the whole loop—strategy, content, paid, and attribution—24/7.
Key features
- Content generation — Slideshows, video, and posts generated from what's trending in your category.
- Trend & competitor research — Real-time read on demand from top-performing content and conversations.
- Code-aware marketing automation — Launches keep pace with the product, reading from commits and releases.
- Scheduled organic posting — Steady publishing cadence across your social accounts.
- Agentic paid media — Winning organic recycled into ads, optimized to installs across Apple, Meta, and TikTok.
- Revenue attribution (Layers SDK) — Traces reach back to installs and revenue, attributing trial starts and activations.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
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Layers Pricing
Layers pricing: from $39/mo.
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →
Free
Start free with no credit card. Includes onboarding, strategy setup, and first content generation—you only pay once you've seen the department work.
Pro — $39/mo ($468 billed annually)
3,000 credits/mo. Includes content generation, trend & competitor research, code-aware marketing automation, scheduled organic posting, agentic paid media (Apple/Meta/TikTok), managed social distribution, API access & webhooks, 3 brand projects, and 3 seats. Managed UGC programs available as an add-on.
Ultra — $159/mo ($1,908 billed annually)
15,000 credits/mo. Everything in Pro, plus unlimited agentic paid media, unlimited managed social, custom brand-voice training, SSO/SLA/audit logs, and unlimited projects & seats. Save 19% per credit vs Pro.
Monthly Pro and Ultra plans include a 7-day free trial with 1,000 credits. A card is required upfront; cancel before the trial ends and you pay nothing.
Frequently asked questions
How much does Layers cost?
Layers starts at $39/mo for the Pro plan (billed annually) or $159/mo for Ultra. A free plan is available with no credit card required, and monthly Pro/Ultra plans include a 7-day free trial.
Is Layers free to start?
Yes. The free plan includes onboarding, strategy setup, and first content generation. No credit card is required to start.
What does the free trial include?
Monthly Pro and Ultra plans include a 7-day free trial with 1,000 credits. A card is taken upfront, but you can cancel any time before the trial ends and pay nothing.
Who is Layers best for?
Layers is best for app developers and product teams who want a full marketing department—content, paid, UGC, and attribution—coordinated by AI agents. It's not designed for non-app businesses or solo creators without a product to track.
What are the top Layers alternatives?
Point tools like Buffer, Hootsuite, or Jasper generate or schedule content but lack the full feedback loop. For app growth specifically, alternatives might include tools like AppFollow or Sensor Tower for research, but Layers uniquely combines content, paid, and SDK-level attribution in one subscription.
What is a key limitation of Layers?
Layers is built specifically for app marketers. It relies on connecting to app platforms (App Store Connect, ad accounts, SDK) to deliver its self-improving loop; it doesn't serve general e-commerce or B2B SaaS marketing without those app-specific integrations.
