Sprig — Analytics & Data

What is Sprig?

Sprig is an enterprise research platform powered by AI agents that helps teams design, deploy, and synthesize surveys at scale. It replaces manual survey configuration with a system where specialized agents handle study design, participant reach, and insight generation, preserving research rigor while accelerating the entire process.

Who is it for?

Sprig is built for enterprise research teams, product managers, and UX researchers who need to run continuous, rigorous studies across multiple teams and customer touchpoints. It is not ideal for casual one-off polls or simple feedback forms, where a basic survey tool might suffice.

Key capabilities and use cases

Sprig enables researchers to describe a research goal, and the Design Agent builds the survey logic, branching, and question flow. The Field Agent delivers adaptive, chat-based surveys across email, SMS, web, and mobile apps. The Synthesize Agent transforms responses into evidence-based narratives and reports. Common use cases include concept and prototype testing, experience measurement, journey and behavioral research, and market and consumer insights.

• Design Agent — Describe your research goal; the agent builds survey logic, branching, and question flow automatically.
• Field Agent — Deliver adaptive, chat-based surveys across email, SMS, web, and mobile apps with real-time personalization.
• Synthesize Agent — Transform structured and open-ended results into presentation-ready narratives with evidence-based reporting.
• Omnichannel Deployment — Reach participants via link, email, panels, websites, and mobile apps from a unified platform.
• AI-Powered Validation — Automated bias detection, neutral phrasing optimization, and skip logic configuration to ensure data quality.
• Human-in-the-Loop Control — Refine findings, adjust evidence, and verify conclusions before sharing with stakeholders.

Sprig pricing: Free plan available. Billing model: Free.

For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →

Free

Core survey capabilities with limited responses, AI-assisted study design and synthesis. Start for free.

Starter

For individuals or small teams running ongoing research. Includes higher response limits, concept and prototype testing, voice and video responses, and expanded AI analysis.

Enterprise

For organizations running research across multiple teams and products. Includes all agents, adaptive survey architecture, omnichannel reach, organizational governance, enterprise security (SOC 2, HIPAA, GDPR), and dedicated support. Pricing scales based on total response volume, activated capabilities, and deployment environments. Book a demo for a quote.

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