Kit ◆
ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
Free·from $33/mo
About Loops
What Does Loops Do?
Loops is an email marketing platform built specifically for SaaS teams. It unifies product email, marketing email, and transactional email into a single, simple platform. From onboarding sequences to lifecycle campaigns, Loops helps you connect with users at every stage—from waitlist to IPO.
Who Is It For?
Loops is designed for SaaS companies of all sizes, especially early-stage and high-growth teams that need developer-friendly email tooling. It is best for teams that want a straightforward, powerful email solution without complex setup or per-seat fees. It may not suit enterprises needing advanced segmentation or legacy integrations.
Real Use Cases
Send welcome series, feature announcements, billing receipts, and transactional notifications—all from one platform. Customers like Framer, Linear, and Perplexity use Loops to power their entire email infrastructure, from user acquisition through to engagement and retention.
Key features
- Email Design from First Principles — Emails work across all supported clients; no broken layouts.
- Developer-Friendly API — REST API with SDKs for Node, Next.js, Ruby, PHP, Nuxt, Laravel. Simple contact and event properties.
- Lifecycle Workflows — Build powerful automations triggered by user actions (acquisition, activation, churn prevention).
- Reusable Assets & Themes — Styles and themes that carry across all your emails for brand consistency.
- No Per-Seat Fees — Invite your entire team without extra charges.
- Transactional Email Included — On paid plans, transactional sending is included at no additional cost.
SaaSpartout Score
7.7
/10
Editorial score from our review methodology — not user ratings.
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Loops Pricing
Loops pricing: from $0/mo.
Free Plan
$0/month — Up to 1,000 subscribed contacts, 4,000 sends/month, all features included, Loops branding on emails.
Early Stage Plan
Contact-based pricing (details on site) — No per-seat fees, transactional email included, no Loops branding. Start free, no credit card required.
Frequently asked questions
Is Loops free to use?
Yes, Loops has a generous free plan that includes up to 4,000 sends/month to 1,000 stored subscribed contacts. No credit card required.
How much does Loops cost?
Loops offers a free plan with basic limits. Paid plans are based on subscribed contacts (not sends), with custom pricing. Transactional email is included at no extra cost on paid plans.
What makes Loops different from other email platforms?
Loops is built specifically for SaaS teams, unifying product, marketing, and transactional emails. It offers a developer-friendly API, no per-seat fees, and transparent contact-based pricing without charging for sends.
Who is Loops best for?
Loops is best for SaaS teams of all sizes—from startups to scale-ups—that want a simple, powerful email platform. Customers include Framer, Linear, Perplexity, and Granola.
Does Loops charge for team seats?
No, Loops does not charge for team seats. You can add unlimited team members to your workspace at no extra cost.
What are some top alternatives to Loops?
Popular alternatives include Mailchimp, SendGrid, Customer.io, and Postmark. Loops differentiates with its SaaS-focused simplicity, no per-seat fees, and free plan.
