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About Rakuten Advertising
What is Rakuten Advertising?
Rakuten Advertising is a leading global affiliate marketing network that connects advertisers (brands) with publishers (affiliates) to drive performance-based partnerships. With over 25 years in the industry, it reaches 1.2 billion consumers and has completed 200 million transactions, making it a top choice for large enterprises looking to scale their partner marketing.
What problem does it solve?
Rakuten Advertising tackles the challenge of managing complex, multi-partner affiliate campaigns. It provides a centralized platform to discover, recruit, and manage partners—from traditional affiliates to influencers—while tracking performance with AI-powered intelligence. This helps brands increase sales, improve ROI, and prove incrementality, which is especially valuable for global companies.
Who is it for?
It is designed for large global brands, advertisers, and publishers who need a robust, data-driven affiliate solution. It’s not ideal for small businesses or beginners looking for a simple, low-cost tool—this is an enterprise-grade platform. Use cases include launching global affiliate programs, engaging influencer partners, and forecasting performance to optimize marketing spend.
Why choose Rakuten Advertising?
With its exclusive data, industry-first AI, and a curated network of premium partners across the funnel, Rakuten Advertising offers a comprehensive solution. Its focus on strategic expertise and personalization makes it a strong choice for brands that need to outperform competitors in affiliate marketing.
Key features
- Affiliate Intelligence — AI-powered tool to find winning partners and forecast performance.
- Global Network — Access to 1.2B+ consumers and 200M+ transactions for broad reach.
- Influencer & Emerging Partners — Connect with influencers and new partners beyond traditional affiliates.
- Full-Funnel Solutions — From awareness to loyalty, support across every stage of the customer journey.
- Data Analytics — Industry’s largest data science team provides unique insights for optimization.
- Strategic Expertise — Experienced teams help you build custom, long-term programs for your goals.
SaaSpartout Score
7.2
/10
Editorial score from our review methodology — not user ratings.
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Why are you looking at Affiliate Tracking tools today?
Rakuten Advertising Pricing
Rakuten Advertising pricing: Custom pricing (enterprise quote).
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →
Enterprise Plan
Custom pricing based on your needs. Includes access to the global affiliate network, AI-powered intelligence, and dedicated support. Free trial and demo available on request.
Frequently asked questions
How much does Rakuten Advertising cost?
Pricing is not publicly listed; you need to contact sales for a custom quote based on your business size and needs. A free trial or demo is typically offered.
Is Rakuten Advertising free?
No, it is a paid enterprise platform. However, you can request a free trial or demo to evaluate it before committing.
What is Rakuten Advertising?
Rakuten Advertising is a global affiliate marketing network that helps brands and publishers manage partnerships, drive sales, and optimize performance using AI and data.
Who is Rakuten Advertising best for?
It's best for large global brands and publishers that need a comprehensive, data-driven affiliate solution with access to a massive network and advanced AI capabilities.
What are the top alternatives to Rakuten Advertising?
Common alternatives include impact.com (with which Rakuten recently merged), PartnerStack, Awin, and CJ Affiliate. Compare features and pricing on SaaSpartout.
What are the main limitations of Rakuten Advertising?
It's expensive and geared toward enterprise, making it less suitable for SMBs. The learning curve can be steep, and pricing transparency is lacking.
