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About Short.io
What is Short.io?
Short.io is a branded link shortener that lets you create short URLs using your own custom domain or theirs. It solves the problem of generic, untrustworthy links by turning them into branded, trackable links that build trust and boost click-through rates. It's built for marketers, developers, and teams who need detailed click analytics, QR codes, and API access—all in one dashboard.
Who is it for (and not for)?
Short.io is ideal for e-commerce teams tracking campaign ROI, logistics companies sharing package updates, healthcare organizations needing HIPAA-ready links, and developers automating link creation via API. It's less suited to individuals who only need a simple link shortener with no analytics or team features—the free plan may still work, but the real value unlocks with team collaboration.
Real use cases
Retailers use Short.io's dynamic QR codes for print campaigns, updating destinations without reprinting. Media teams track audience engagement across channels with city-level targeting. Finance teams rely on encrypted links and IP restrictions for compliance. All plans include custom domains, click analytics, and automation limits that scale from 1,000 branded links (free) to unlimited (Pro and up).
Key features
- Custom domains — Brand your short links with your own domain to build trust and recognition.
- Click analytics — Track every click with real-time data, country targeting, and A/B testing.
- QR codes — Generate dynamic QR codes that update destinations instantly without reprinting.
- API access — Robust API with 99.9% uptime SLA, webhooks, and integrations for developers.
- Team collaboration — Unlimited users on Team and Enterprise plans with role-based access.
- Link security — Password protection, expiration dates, link cloaking, and end-to-end encryption.
SaaSpartout Score
7.7
/10
Editorial score from our review methodology — not user ratings.
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Short.io Pricing
Short.io pricing: Free – $148/mo. Billing model: Free.
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →
Free Plan — $0
Includes 1 user, 5 custom domains, 1,000 branded links total, 1,000 link automations, and 50,000 tracked clicks per month. No credit card required.
Hobby Plan — $5/month
Everything in Free, plus country targeting and referrer hiding. Includes 7 custom domains, 2,500 branded links total, 2,500 link automations, and 100,000 tracked clicks per month. Free trial available.
Pro Plan — $18/month
Everything in Hobby, plus password protection, link expiration, link cloaking, and click limit expiration. Includes 10 custom domains, unlimited branded links, 10,000 link automations per year, and unlimited tracked clicks. Free trial available. Most popular.
Team Plan — $48/month
Everything in Pro, plus city/region targeting, mobile deep links, end-to-end encryption, and 99.9% uptime SLA. Includes unlimited users, 50 custom domains, and 100,000 link automations per year. Free trial available.
Enterprise Plan — $148/month
Everything in Team, plus multiple teams, single sign-on (SSO), raw data export to S3, dedicated IP, unlimited custom domains, and unlimited link automations. Free trial available.
Frequently asked questions
Is Short.io free?
Yes, Short.io offers a free plan with no credit card required. It includes 1 user, 5 custom domains, 1,000 branded links total, and 50,000 tracked clicks per month.
How much does Short.io cost?
Short.io pricing starts free and goes up to $148/month for Enterprise. Paid plans are Hobby ($5/mo), Pro ($18/mo), Team ($48/mo), and Enterprise ($148/mo). All paid plans offer a free trial.
What is Short.io best for?
Short.io is best for marketing teams, e-commerce brands, logistics companies, and developers who need branded short links with detailed analytics, QR codes, and team collaboration.
What are the top alternatives to Short.io?
Top alternatives include Bitly (more expensive for similar features), Rebrandly (focus on branded links), and TinyURL (simpler, fewer analytics). Short.io stands out for its robust free plan and affordable team pricing.
Does Short.io support custom domains?
Yes, every Short.io plan includes custom domain support. Free plan allows 5 custom domains, up to 50 on Team, and unlimited on Enterprise.
What is the key limitation of the free plan?
The free plan limits you to 1 user, 1,000 branded links total, 50,000 tracked clicks per month, and 1,000 link automations. It lacks advanced features like password protection and country targeting.
