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About Sotrender
Sotrender is a social media analytics and reporting platform designed to help marketing agencies, SMBs, and enterprises monitor and optimize their organic and paid campaigns across Facebook, Instagram, LinkedIn, and YouTube. It solves the problem of scattered social data by consolidating key performance indicators—reach, engagement, content performance, demographics, and customer service metrics—into one dashboard. Users can track competitors, benchmark industry performance, and generate custom reports in minutes, saving time and improving decision-making.
Who is it for?
Sotrender is ideal for social media managers, marketing teams, and agencies that need to demonstrate ROI, compare performance against competitors, and streamline reporting. It is also suitable for institutions and NGOs that require transparent performance tracking. However, it may be overkill for individual influencers or small businesses that only manage one or two profiles and need basic analytics without deep reporting.
Real use cases
A PR agency uses Sotrender to create client-ready reports in under 10 minutes, achieving a 294% ROI. A retail company monitors weekly dashboards for multiple profiles and tracks competitor activity to adjust strategy. An ecommerce brand uses AI-powered ad optimization tips to lower CPC and improve conversion rates.
Key features
- Social Reporting — Generate PDF, PPTX, and XLS reports with your brand logo (Expert plan) and schedule them automatically.
- Benchmarking — Compare your organic and paid results against competitors and industry averages on interactive dashboards.
- Own Profile Analysis — Monitor KPIs like reach, engagement, demographics, and customer service metrics across Facebook, Instagram, LinkedIn, and YouTube.
- Paid Campaign Optimization — Receive automated tips to improve ad performance and analyze CPC/CPM benchmarks.
- Influencer Verification — Analyze follower authenticity and engagement before partnering with influencers.
- Content Tagging & Video Analytics — Tag posts to track effectiveness, and see which videos resonate most with your audience.
SaaSpartout Score
7.1
/10
Editorial score from our review methodology — not user ratings.
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Sotrender Pricing
Sotrender pricing: from $80/mo (billed annually).
Essential – $80/mo (annually), $80/mo (monthly)
For analyzing and reporting your own activities. Includes 5 profiles, 3 users, analysis of own profiles, PDF/PPTX/XLS reports, 90 days of historical data, 90 days of data retention, and 1 profile swap per month. Chat & email support.
Plus – $176/mo (annually), $200/mo (monthly) – Most popular
For analyzing your own and competitors’ activities. Includes 15 profiles, unlimited users, benchmarking with competitors on interactive dashboards, comparison reports in PDF format, 180 days of historical data, 200 days of data retention, 2 profile swaps per month, individual account manager, phone support, and onboarding training.
Expert – $315/mo (annually), $355/mo (monthly)
For automating and optimizing organic and paid activities. Includes 30 profiles, unlimited users, one year of historical data, 1000 days of data retention, communication strategy analysis, scheduled reports, own logo in reports, unlimited profile swaps, certified training, and AI-powered Meta Ads optimization.
Custom – Contact for pricing
For personalized solutions. Includes unlimited profiles, unlimited historical data, flexible billing, API access, custom reports, strategic consultations, and influencer analysis.
All plans come with a free 7-day trial (no credit card required). Prices may not include VAT.
Frequently asked questions
What is Sotrender and how does it work?
Sotrender is a social media analytics and reporting tool that lets you monitor your own profiles, competitors, and influencers across Facebook, Instagram, LinkedIn, and YouTube. It tracks KPIs like reach, engagement, and demographics, and generates reports in PDF, PPTX, or XLS.
How much does Sotrender cost?
Sotrender starts at $80 per month (billed annually) for the Essential plan, which covers 5 profiles and 3 users. The Plus plan is $176/mo annually, and the Expert plan is $315/mo annually. Custom pricing is available for larger needs.
Does Sotrender offer a free trial?
Yes, Sotrender offers a 7-day free trial with no credit card required. You can test all features during this period.
Who is Sotrender best for?
Sotrender is best for marketing agencies, SMBs, and enterprise teams that need to manage multiple social profiles, benchmark against competitors, and produce professional reports for clients or stakeholders. It's also useful for institutions and NGOs.
What are the top alternatives to Sotrender?
Popular alternatives include Sprout Social, Hootsuite, Brandwatch, and Talkwalker. These tools also offer social media analytics and reporting, but Sotrender differentiates with its benchmarking and AI-powered ad optimization.
What is the key limitation of Sotrender?
Sotrender does not include social media publishing or scheduling features; it focuses purely on analytics, reporting, and ad optimization. If you need to schedule posts, you'll need a separate tool.
