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About Helium 10
Helium 10 is a comprehensive e-commerce software suite designed to help Amazon, Walmart, and TikTok Shop sellers find products, optimize listings, manage advertising, and track profitability. With 4.5 million+ users worldwide, it solves the challenge of scaling an e-commerce business by centralizing product research, keyword discovery, listing optimization, inventory management, and ad automation in one platform.
Who is Helium 10 for?
It's built for serious e-commerce entrepreneurs, brand owners, and agencies selling on Amazon, Walmart, or TikTok Shop. It's not for casual sellers or those just getting started without a budget — the free plan is limited, and advanced features require a paid subscription.
Real use cases
Use Helium 10 to research profitable products before you source inventory, find high-converting keywords for your listings, automate your Amazon ad campaigns with rules-based bidding, and recover overcharged FBA fees with the managed refund service. It also helps you expand to new channels by repurposing your Amazon listings for TikTok Shop and Walmart Marketplace.
Key features
- Product Research — Find high-demand, low-competition products with tools like Xray and Black Box.
- Keyword Research — Discover high-intent search terms and track rankings over time with Cerebro and Keyword Tracker.
- AI Listing Builder — Generate optimized titles, bullet points, and A+ content in minutes.
- Advertising Automation — Set rules-based ad optimization and dayparting to save hours of manual work.
- Inventory Management — Monitor stock levels and forecast restock needs to avoid stockouts.
- Insights Dashboard — Get daily alerts when your performance drops, so you can react quickly.
- Multi-channel Support — Expand your products to TikTok Shop and Walmart Marketplace with ease.
SaaSpartout Score
7.2
/10
Editorial score from our review methodology — not user ratings.
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Helium 10 Pricing
Helium 10 pricing: from $0/mo (Free plan), paid from $99/mo (billed yearly). Billing model: Freemium.
For comparison: the median starting price in E-commerce is $39/month, measured across 131 tools we track. See the full SaaS Pricing Index →
Free
$0 per month. Includes basic product research, keyword research (limited), and access to some training. A good starting point for new sellers.
Platinum
$99 per month (billed yearly) or $129 per month (billed monthly). For brands up to $100K in yearly sales. Includes product research, keyword research, basic performance tracking, limited profit reporting, and access to Amazon FBA training, Amazon Ads academy, and TikTok Shop academy.
Diamond
$279 per month (billed yearly) or $359 per month (billed monthly). Most popular plan for brands with $100K–$10M in yearly sales. Everything in Platinum, plus Helium 10 MCP for AI integration, AI Listing Builder, rules-based ad automation, dayparting, advanced inventory management, profit and loss reporting, managed refund service, long-term keyword trend analysis, monthly workshops, and expert webinars.
Enterprise
Custom pricing starting at $1499 per month (billed annually). For brands exceeding $10M in yearly sales. Includes dedicated customer success manager, custom onboarding, larger ad budgets, up to 10+ users and 15+ seller accounts, up to 5,000 ASINs, expanded usage limits, global market intelligence, weekly sessions, 1:1 coaching, and early feature access.
All prices are in USD, and applicable taxes are added at checkout. The free plan offers limited access; paid plans can be tried with a 30-day money-back guarantee (check site for current terms).
Frequently asked questions
Is Helium 10 free?
Yes, Helium 10 offers a free plan with limited features, including product research and keyword research (100 searches per month). However, full functionality requires a paid plan starting at $99/month (billed yearly).
How much does Helium 10 cost?
Helium 10 has four pricing tiers: Free ($0), Platinum ($129/mo monthly or $99/mo yearly), Diamond ($359/mo monthly or $279/mo yearly), and Enterprise (custom, starting at $1499/mo billed annually).
What is Helium 10 used for?
Helium 10 is an all-in-one suite for Amazon, Walmart, and TikTok Shop sellers. It helps with product research, keyword discovery, listing optimization, ad automation, inventory management, and profitability tracking.
Who is Helium 10 best for?
It's best for serious e-commerce sellers and brands who want to scale their sales on Amazon, Walmart, or TikTok Shop. It's less suited for hobbyists or those who only need basic tools, as the free plan is limited.
What are the best alternatives to Helium 10?
Top alternatives include Jungle Scout, SellerApp, and Viral Launch. However, Helium 10 stands out for its extensive feature set, AI integrations, and multi-channel support.
Does Helium 10 offer a free trial?
Helium 10's free plan serves as a free trial with limited features. Paid plans can be tested with a 30-day money-back guarantee (verify current terms).
