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About HockeyStack
What is HockeyStack?
HockeyStack is a B2B revenue data intelligence platform that uses AI to unify marketing and sales data into one source of truth. It captures the complete buyer journey from first anonymous touch to closed-won, solving the problem of fragmented, siloed data that makes it hard to prove ROI and optimize spend.
Who is it for?
Built for marketing leaders, sales leaders, and GTM operations teams at B2B companies of all sizes—from mid-market to enterprise. It is especially suited for teams running multi-channel campaigns (ads, events, content) who need cookieless, privacy-compliant attribution. Not ideal for small B2C businesses or teams seeking a simple last-touch analytics tool.
Key Use Cases
Use HockeyStack to prove campaign lift and incrementality for low-volume programs (e.g., events). Create custom reports without SQL, sync conversion data back to CRM and ad platforms, and leverage AI agents for forward-looking recommendations and next-best-action insights. Case studies show a 49% increase in closed-won deals from MQLs and a 139% increase in ROAS for customers.
Key features
- Holistic Buyer Journeys — See every interaction in one view, from first anonymous touch to closed-won, with cookieless tracking that captures the dark funnel.
- Multi-Touch Attribution — Apply any attribution model and compare side by side to see which channels truly drive pipeline.
- Lift & Incrementality — Run lift reports comparing exposed vs. unexposed accounts to prove campaign impact for low-volume, high-impact programs.
- Custom Reports & Dashboards — Build reports around your own business logic—no SQL required—with custom attribution models, scoring weights, and exclusions.
- Data Syncing with Source Systems — Sync data both ways with CRM, ad platforms, and data warehouses to push conversion and attribution data back into your tools.
- AI Agents (Forward-Looking Insights) — Surface predictive recommendations and the next best action for each account or segment.
- Pre-Built Templates & Playbooks — Use dashboards for marketing, SDR, and enterprise PLG with ready-to-use playbooks (e.g., LinkedIn Ads Playbook).
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
HockeyStack Pricing
HockeyStack pricing: Custom (quote-based).
GTM Intelligence Plan
Quote-based pricing—contact sales for a custom quote. Includes: GTM Reporting, Odin Blueprints, 2 out-of-the-box agents, Account Overview, Conversion API, Scoring, Audience Sync, Enrichment, HockeyStack Signals, Workflows, Salesforce iFrame. Every plan includes seamless integrations, hands-on support from the success team, custom setups, and real-time ROI tracking. Free demo available; no free tier advertised.
Frequently asked questions
What is HockeyStack used for?
HockeyStack is an AI-powered B2B revenue data intelligence platform. It unifies marketing and sales data to track the full buyer journey, provide multi-touch attribution, and surface forward-looking insights so teams can optimize spend and prove ROI.
How much does HockeyStack cost?
HockeyStack pricing is custom (quote-based). No public starting price is listed. The only plan mentioned is 'GTM Intelligence', which includes features like multi-touch attribution, custom reports, AI agents, and data syncing. Contact sales for a quote.
Does HockeyStack offer a free trial or free plan?
No free plan is advertised. HockeyStack offers a free demo where you can see the platform in action with your own data.
Who is HockeyStack best for?
Best for B2B marketing leaders, sales leaders, and GTM operations teams who need cookieless attribution, multi-touch modeling, and AI-driven insights. Ideal for companies running high-value campaigns like events, content, and LinkedIn ads. Less suited for small B2C businesses or simple last-touch analytics needs.
What are the top alternatives to HockeyStack?
Top alternatives include Northbeam, Triple Whale, Wicked Reports, and Dreamdata. These platforms also offer multi-touch attribution and revenue intelligence, though feature sets and pricing vary.
Does HockeyStack integrate with Salesforce and other CRMs?
Yes. HockeyStack offers data syncing with CRM (including a Salesforce iFrame), ad platforms, and data warehouses. It pushes conversion and attribution data back to your tools so all systems optimize on real pipeline.
