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About Hotjar
What is Hotjar & What Problem Does It Solve?
Hotjar (now part of Contentsquare) helps you understand how visitors interact with your website or app. It solves the problem of guessing why users leave or don't convert by showing you actual behavior — where they click, scroll, hesitate, or encounter errors. This data replaces assumptions with visual proof.
Who Is Hotjar For?
Hotjar is built for UX designers, product managers, marketers, and conversion optimization specialists at mid-market and enterprise companies. It's not a good fit for teams needing raw event analytics (like Mixpanel) or real-time monitoring (like Datadog). It excels for qualitative insight: watching replays, analyzing heatmaps, and collecting survey feedback.
Key Use Cases
Use Hotjar to diagnose why a checkout page has high drop-off, to validate a new landing page design before launch, or to gather customer feedback via on-page surveys. All features are available in a free plan (35 sessions/day) with an optional 15-day Growth plan trial.
Key features
- Heatmaps + Attention Maps — See where users click, hover, scroll, and truly engage.
- Session Replay — Watch real user sessions to spot struggles and moments of delight.
- Error Monitoring — Catch JavaScript errors that hurt conversions with full context.
- Performance Monitoring — Understand how slow load times affect behavior and revenue.
- Funnels — Visualize drop-off at every step of key user flows.
- Surveys & Feedback — Capture customer voice with 100 survey responses/month (free plan).
- Sense AI — Get AI summaries of heatmaps and recordings; ask questions in plain language.
SaaSpartout Score
7.5
/10
Editorial score from our review methodology — not user ratings.
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Hotjar Pricing
Hotjar pricing: Free plan available. Billing model: Free.
For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Free Plan
$0/month — 35 sessions/day, 20 survey responses/month, 2 integrations, basic heatmaps and session replay. Includes 15-day Growth plan trial.
Growth Plan (from Contentsquare)
Pricing upon request; includes 200k sessions/month, 100 survey responses/month, 10+ integrations, error monitoring, performance monitoring, funnels, and AI features. No credit card required for trial.
Note: Exact paid tiers are available via a demo or after the 15-day trial.
Frequently asked questions
Is Hotjar free?
Yes, Hotjar has a free plan (35 sessions/day, 20 survey responses/month, basic features) with a 15-day Growth plan trial included.
How much does Hotjar cost?
Hotjar's free plan is $0. The Growth plan (via Contentsquare) starts with a free trial; ongoing pricing is available upon request.
What is the difference between Hotjar and Contentsquare?
Hotjar is now part of Contentsquare. Contentsquare's free plan offers 190x more sessions, AI insights, and 10+ integrations compared to the legacy Hotjar free plan.
Who should use Hotjar?
UX designers, product managers, and marketers who need qualitative user behavior data (e.g., heatmaps, recordings) to improve conversion and experience.
What are the top alternatives to Hotjar?
Popular alternatives include Microsoft Clarity (free), Crazy Egg, and Lucky Orange — each offering heatmaps, recordings, and surveys with different pricing.
What is the main limitation of Hotjar?
The free plan has a low session cap (35/day) and limited survey responses (20/month). Advanced analytics require upgrading to the Growth or Enterprise plan.
