Baremetrics is subscription analytics for SaaS: track MRR, churn, LTV and 28+ metrics with data pulled directly from Stripe and other integrations.
Free·from $75/mo
About Mixpanel
What is Mixpanel?
Mixpanel is an AI digital analytics platform designed for product, engineering, and growth teams. It helps you understand what users actually do in your product — not just pageviews — by tracking events, building funnels, analyzing retention, and segmenting behavior. Mixpanel AI proactively surfaces insights and diagnoses problems before you even ask.
Who is it for?
Mixpanel is built for product teams, engineers, marketers, and data analysts who want to make data-driven decisions without needing a dedicated data team. It’s great for SaaS companies, mobile apps, and e-commerce businesses that need deep user behavior analytics. It may be overkill for simple brochure websites or teams that only need basic pageview counts.
Real use cases
Track how users move through a signup flow and where they drop off. Watch session replays tied to analytics to see exactly what caused churn. Run A/B experiments with feature flags tied to real product metrics. Unify data from BigQuery, Snowflake, or Redshift for a single source of truth.
Key features
- Product Analytics — Track events, funnels, retention, and flows. Segment any way you want.
- Web Analytics — Go beyond pageviews to understand real user behavior on your site.
- Session Replay & Heatmaps — Watch the sessions behind your numbers; tie replays directly to analytics.
- Experiments & Feature Flags — A/B test against real product metrics and manage flags from one place.
- Metric Trees — Map KPIs and their drivers so every team knows which levers to pull.
- Data Warehouse Connectors — Sync from Snowflake, BigQuery, Redshift, and more for unified analysis.
- Mixpanel AI — Proactive AI that surfaces insights, diagnoses problems, and recommends next steps.
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
◆ AI advisor — 30 seconds, no signup
Why are you looking at Product Analytics tools today?
Mixpanel Pricing
Mixpanel pricing: from free (1M events/mo). Billing model: Freemium.
For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Free Plan
Free forever with no credit card required. Includes up to 1M monthly events, 5 saved reports, and 10K monthly session replays.
Growth Plan
Starts at $0 for first 1M events; $0.28 per 1K events after (volume discounts available). Unlimited saved reports, 20K free monthly session replays, cohorts, and more.
Enterprise Plan
Unlimited monthly events. Advanced analytics, comprehensive data governance and security, premium support. Contact sales for pricing.
Startups founded less than 5 years ago with up to $8M in funding may qualify for the first year free on the Startup Plan.
Frequently asked questions
Is Mixpanel free?
Yes, Mixpanel offers a free plan with up to 1M monthly events, 5 saved reports, and 10K session replays per month. No credit card required.
How much does Mixpanel cost?
The Growth plan starts at $0 for the first 1M events, then $0.28 per 1K events. The Enterprise plan has custom pricing. Startups may get the first year free.
Who is Mixpanel best for?
Mixpanel is best for product, engineering, and growth teams at SaaS companies, mobile apps, and e-commerce businesses that need deep user behavior analytics.
What are top alternatives to Mixpanel?
Top alternatives include Amplitude, Google Analytics 4, Heap, Pendo, and PostHog. Mixpanel is known for its AI-powered insights and flexible event-based tracking.
Does Mixpanel offer a free trial?
The Free plan is free forever with no time limit. You can also start the Growth plan for free with 1M monthly events and upgrade anytime.
What is Mixpanel used for?
Mixpanel is used to track user behavior, analyze funnels and retention, run A/B experiments, watch session replays, and unify data from multiple sources.
