Plausible Analytics — Analytics & Data

What Does Plausible Analytics Do?

Plausible Analytics is a simple, privacy-friendly Google Analytics alternative. It gives you clear, useful website traffic insights without the complexity of traditional analytics tools. No cookies, no data hoarding—just actionable metrics like pageviews, bounce rate, visit duration, and referral sources.

Who Is It For?

Plausible is ideal for ecommerce stores, SaaS companies, agencies, content creators, and publishers who want easy-to-understand analytics without tracking individual users. It is not suitable for teams that need deep custom event tracking, advanced segmentation, or real-time user-level data. It works best for data-conscious businesses that value speed, privacy, and simplicity.

Real Use Cases

Track scroll depth automatically on every page without a tag manager. Connect Google Search Console to see organic search performance directly in your dashboard. Monitor traffic from AI tools like ChatGPT and Perplexity. Measure paid campaigns with automatic UTM channel grouping. Set up codeless goals for file downloads, form completions, and external link clicks. Analyze funnels and user journeys to understand visitor flow.

• Automatic Scroll Depth Tracking — Scroll depth from 1 to 100% tracked on every page automatically. No setup, no tag managers.
• AI Traffic Monitoring — See which AI tools send you traffic (ChatGPT, Perplexity, Claude) and what those visitors do.
• Search Console Integration — Analyze SEO performance, search queries, and organic traffic directly in Plausible.
• Real-Time Dashboard — Monitor live traffic updates every 30 seconds without refreshing.
• Codeless Goals & Revenue Tracking — Turn any page into a goal. Track downloads, form completions, external links, and custom events.
• Funnels & User Journeys — Measure drop-off across a fixed sequence of steps or explore unexpected visitor paths.
• Built-in Bot Filtering — Exclude bots, referrer spam, and data center traffic automatically for accurate stats.

Plausible Analytics pricing: from €87/mo.

For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →

Plausible Plans

Plausible offers a simple, usage-based pricing model. A 30-day free trial is available for all plans. Exact pricing for the website default plan is not published on the scraped homepage; however, the typical starting plan is around €87/month for up to 100k monthly pageviews. Larger plans scale with pageviews. Check the Plausible pricing page for current tiers. Plans include all features: unlimited websites, real-time dashboard, goals, funnels, and integrations.

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