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About RealEye
What is RealEye?
RealEye is an online research platform that enables you to run eye-tracking studies using just a participant's webcam (on desktop or smartphone). It solves the problem of expensive, lab-based eye tracking by making attention measurement accessible and scalable for UX researchers, marketers, and academics.
Who is it for?
RealEye is built for freelancers, small to large companies, students, and universities who need to understand where people look and for how long. It's ideal for usability testing, advertisement testing, and academic experiments. It is not suitable for clinical diagnostics or high-frequency gaze detection requiring specialized hardware.
Real use cases
UX designers can test website layouts, marketers can optimize ad creatives, and researchers can study visual attention on images or videos. With smartphone support and integration with external panels or survey tools, studies can be scaled easily without recruiting in-person participants.
Key features
- Eye-tracking module — Capture gaze data on images, videos, and live websites using any webcam.
- Smartphone tests — Participants can join studies from mobile devices, expanding your reach.
- Facial Coding Module — Detect emotions like happiness, surprise, and neutral reactions.
- Surveys Module — Add follow-up questions directly within your study.
- Unlimited study count — No caps on the number of studies you can create (Core and CUSTOM plans).
- External tool integration — Connect with panels, survey platforms, and other systems.
- Online analytics dashboard & data export — View results live and export raw data, fixations, or AOI data as CSV.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
RealEye Pricing
RealEye pricing: from $825/mo.
Core
Included: Unlimited studies, 300 own participants per month included ($1.5/extra participant), up to 10 min study time, eye-tracking module, smartphone tests, facial coding, surveys (external panel integration), analytics dashboard, embedding, data export to CSV, team collaboration, 1h training. $825/month (billed annually at $9,900) or $990/month (monthly).
CUSTOM
Best for high volumes. All Core features plus unlimited study time, over 300 participants per month, custom license period, BETA API access, RealEye panelists at $15/each for studies up to 10 min, white-label and custom features. Get a quote — no lock-in, cancel anytime.
Free trials available — contact sales for details.
Frequently asked questions
How much does RealEye cost?
RealEye's Core plan starts at $825/month billed annually ($9,900/year) or $990/month month-to-month. Custom pricing is available for high-volume use.
Is there a free trial of RealEye?
Yes, RealEye offers free trials. Contact their sales team to arrange a trial period tailored to your research needs.
Who is RealEye best for?
RealEye is best for UX researchers, digital marketers, product designers, and academics who need remote eye-tracking for usability tests, ad testing, and behavioral studies.
Does RealEye work on mobile devices?
Yes, participants can join studies from smartphones using their built-in camera, making it easy to collect data from mobile users.
What are the main alternatives to RealEye?
Alternatives include EyeSee, Sticky, and iMotions. However, RealEye is unique for its webcam-based, remote-friendly approach without dedicated hardware.
Can I use RealEye for academic research?
Yes, RealEye offers special Edu Licenses for universities and students. Contact their sales team for academic pricing and volume discounts.
