ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
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About Ortto
What is Ortto?
Ortto is a unified marketing platform that brings together email marketing, SMS, push notifications, and a customer data platform (CDP) into a single interface. It solves the problem of fragmented customer data by collecting and unifying information from your website, app, CRM, and other sources into individual customer profiles. You can then build targeted, automated campaigns across channels using a drag-and-drop visual journey builder, with built-in analytics to measure revenue impact.
Who is it for?
Ortto is built for e-commerce brands and marketing teams that want to run multi-channel campaigns (email, SMS, push) from one place, without needing separate data tools. It is especially suited for businesses automating complex customer journeys — from onboarding to re-engagement. It may be overkill for small businesses that only need basic email sending, as its CDP and journey builder are designed for more sophisticated use cases.
Real use cases
E-commerce stores use Ortto to send personalized product recommendations based on browsing behavior. B2B companies automate lead nurturing sequences triggered by website visits or form fills. Nonprofits like Rare Cancers Australia rely on it to manage supporter communications across email and SMS, with a single view of each contact.
Key features
- Customer Data Platform — Unifies data from web, app, email, and CRM into single profiles
- Visual Journey Builder — Drag-and-drop automation for email, SMS, and push notifications
- Email & SMS Campaigns — Create and send targeted messages with templates
- Segmentation — Build audiences based on behavior, demographics, and events
- Analytics & Attribution — Track campaign performance and revenue impact
- Forms and Surveys — Collect data directly within the platform
- AI-Powered Responses — Use AI to help craft replies and manage team inbox
SaaSpartout Score
7.5
/10
Editorial score from our review methodology — not user ratings.
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Ortto Pricing
Ortto pricing: from $149/mo. Billing model: Subscription.
Free Trial
14-day free trial with no credit card required. Onboard in as little as 2 minutes.
Starter Plan
Starting at $149/mo. Includes email and SMS campaigns, visual journey builder, CDP, segmentation, and basic analytics. Best for small to mid-size businesses.
Growth Plan
Custom pricing. Adds advanced features like custom dashboards, custom reports, lead scoring, and dedicated support. Designed for growing teams.
Enterprise Plan
Custom pricing. Includes everything in Growth, plus SSO, advanced permissions, and a dedicated account manager. For large organizations with complex needs.
Frequently asked questions
Is Ortto free?
No, but Ortto offers a 14-day free trial with no credit card required. Paid plans start at $149/mo.
How much does Ortto cost?
Ortto pricing starts at $149/mo for the Starter plan. Higher-tier Growth and Enterprise plans are custom-priced based on features and volume.
What is Ortto used for?
Ortto is used for unified marketing automation, combining email, SMS, push notifications, and a customer data platform to track and engage customers across channels.
Who is Ortto best for?
Ortto is best for e-commerce brands and marketing teams that need a combined CDP and multi-channel automation tool to manage complex customer journeys.
What are the top alternatives to Ortto?
Top alternatives include Klaviyo, HubSpot Marketing Hub, Braze, and ActiveCampaign, depending on whether you prioritize CDP, automation depth, or pricing.
Does Ortto have a CDP?
Yes, Ortto has a built-in customer data platform (CDP) that unifies data from your website, app, email, and CRM into single customer profiles.
