Broadsign — Marketing & SEO

What does Broadsign do?

Broadsign is a comprehensive platform for out-of-home (OOH) advertising. It connects media owners and buyers, enabling them to plan, manage, and transact on digital out-of-home (DOOH) inventory. The platform includes tools for content and network management, campaign planning, programmatic selling, and audience targeting.

What problem does it solve?

Without Broadsign, managing a network of digital screens is complex: scheduling content across thousands of locations, ensuring playback, and selling inventory manually are time-consuming. Broadsign automates operations, provides real-time inventory availability, and enables programmatic transactions, making it easier for media owners to maximize revenue and for buyers to execute targeted campaigns at scale.

Who is it for?

Broadsign is designed for media owners (advertisers, agencies, and brands) who run OOH networks, and for agencies and brands looking to advertise on digital signage. It's ideal for large networks such as airports, malls, transit systems, and billboard operators. It's less suited for small businesses needing a simple digital signage player without advanced advertising features.

Real use cases

Retail chains can use Broadsign to launch in-store advertising networks, creating a connected omnichannel journey. Agencies can access global DOOH inventory through Broadsign's programmatic SSP, reaching audiences in high-traffic environments like airports and urban panels. Broadsign also supports contextual targeting, for example triggering ads based on weather or financial data, as demonstrated in campaigns with Holt Renfrew, Samsonite, and Desjardins Insurance.

• Content & Network Management — Manage digital screens and player devices from a central cloud-based dashboard, with remote control and monitoring.
• Automated Campaign Scheduling — Schedule campaigns automatically and ensure proof-of-play reporting for accountability.
• Programmatic SSP — Enable open exchange and private marketplace transactions for programmatic DOOH advertising.
• Audience Targeting — Target campaigns by demographics, points of interest, or real-time triggers like weather and financial data.
• Campaign Optimization — Reallocate budgets, rebalance campaigns, and select dynamic screens to maximize performance.
• Static Campaigns — Manage simple static ads with asset management and campaign tracking features.
• Local Signage Messaging — Deliver localized messages and branded templates to engage audiences at specific locations.

Broadsign pricing: Contact for quote (custom pricing).

For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →

Standard Plan

Designed for smaller networks or basic needs. Includes content and network management, digital media management, automated campaign scheduling, and proof-of-play reporting. Contact Broadsign for pricing.

Professional Plan

Adds advanced campaign planning features like real-time inventory availability, proposal management, and guaranteed campaigns. Also includes audience targeting and basic optimization. Contact for pricing.

Enterprise Plan

Offers full programmatic SSP capabilities, including open exchange and private marketplace transactions. Includes all features plus remote screenshot capture, player monitoring center, and advanced optimization. Contact for pricing.

Note: Broadsign does not list fixed prices on their website; you must request a quote. They offer a free trial or demo—contact their team to get started.

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