Baremetrics is subscription analytics for SaaS: track MRR, churn, LTV and 28+ metrics with data pulled directly from Stripe and other integrations.
Free·from $75/mo
About Adjust
What is Adjust?
Adjust is a mobile measurement and attribution platform. It helps app marketers understand where their users come from, which campaigns drive installs and in-app events, and how to allocate marketing budgets effectively.
Who is it for?
It is built for mobile-first companies, app developers, and performance marketers who need precise, real-time data on user acquisition and engagement. It is ideal for teams with dedicated UA (user acquisition) managers. It is less suited for small businesses doing web-only marketing without a mobile app.
Key use cases
Common uses include tracking campaign performance across ad networks, measuring return on ad spend (ROAS), detecting ad fraud, and improving post-install engagement through deep linking and audience segmentation. Adjust also helps consolidate data from Facebook, Google, and other networks into one dashboard.
Core problem it solves
It solves the problem of fragmented, inaccurate attribution data. Marketers often struggle to know which ad spend actually converts to paying users. Adjust provides a single source of truth for campaign data, enabling better budget decisions and real-time optimization.
Key features
- Attribution & Cohort Reports — Connect installs and in-app events back to the exact ad source to see what campaigns actually drive revenue.
- Real-Time Analytics — Monitor campaign KPIs like installs, sessions, and retention with dashboards updated as data streams in.
- Fraud Prevention (Fraud Prevention Suite) — Automatically filter out fake clicks and installs to protect wasted ad spend.
- Deep Linking — Route users to specific screens within your app from marketing campaigns, improving post-click experience.
- Audience Builder — Create granular user segments based on in-app behavior and sync them to ad networks for retargeting.
- Integrations — Connect with major ad platforms (Google, Meta, Apple) and data warehouses via API or partners.
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
◆ AI advisor — 30 seconds, no signup
Why are you looking at Analytics & Bi tools today?
Adjust Pricing
Adjust pricing: Free tier available. Billing model: Free.
For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Free Plan
Adjust offers a free tier that includes 20,000 tracked events per month, basic attribution, and access to a few core integrations. It's suitable for early-stage startups testing the platform.
Growth Plan
Pricing is custom and quoted individually. Includes higher event volume, fraud prevention add-ons, deep linking, and dedicated support. Contact sales for a quote.
Enterprise Plan
Custom enterprise pricing with unlimited event volume, advanced security features (SSO/SAML), custom data retention, and priority onboarding. Contact sales for a quote.
Note: All plans are available as a 30-day free trial upon request.
Frequently asked questions
How much does Adjust cost?
Adjust has a free plan that includes up to 20,000 tracked events per month. Paid plans are custom-quoted based on your event volume and required features. Contact their sales team for a price.
Is Adjust free to use?
Yes, Adjust offers a free tier. It's limited but provides access to core attribution features, including a limited number of integrations and reports.
What is Adjust used for?
Adjust is used for mobile app attribution and marketing analytics. It tracks where app installs and in-app events come from, helping marketers measure campaign performance and ROI.
Who is Adjust best for?
Adjust is best for mobile app teams that need advanced attribution data, including growth marketers, UA managers, and data analysts working with apps on iOS or Android.
What are the top Adjust alternatives?
Top alternatives include AppsFlyer, Branch, Singular, Kochava, and Mixpanel. AppsFlyer and Singluar are often considered the closest direct competitors in attribution.
Where does Adjust work best?
Adjust excels in fraud prevention and real-time granular analytics. If you're running large-scale mobile user acquisition campaigns across many networks, it is one of the most robust solutions available.
