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About DataTrue
What is DataTrue?
DataTrue is a unified data assurance platform that automates the testing and monitoring of analytics tags, cookies, and data layers across websites and mobile apps. It replaces manual QA with continuous, 24/7 monitoring to catch broken tags before they corrupt your analytics reports.
Who is it for?
DataTrue is built for marketing analytics teams, data engineers, and compliance officers at mid-to-large enterprises managing complex digital environments across multiple domains. It's especially valuable for organizations subject to GDPR or CCPA, where a PII leak could lead to statutory damages.
Real use cases
Teams use DataTrue to test critical website paths, run regression tests on new mobile app releases, audit email marketing campaigns before sending, and receive real-time alerts if personally identifiable information (PII) is shared unintentionally. Its Google Data Studio connector allows for custom cross-channel reporting.
Who it's not for
DataTrue is not a lightweight or budget-friendly option for small businesses or individual bloggers. It's an enterprise-grade solution requiring a significant annual investment starting at $16,000/year.
Key features
- Web Analytics Testing — Automate tag audits on critical pages to prevent data collection issues.
- Mobile App Analytics Testing — Test tags on native iOS and Android apps across devices and OS versions.
- Sensitive Data (PII) Leak Alerts — Simulate interactions to detect PII sharing without risking real customer data.
- Cookie Policy Audits — Validate cookie and tag compliance with user consent and privacy policies.
- APIs & Integrations — Use APIs to create custom integrations with third-party systems.
- Google Data Studio Connector — Build interactive cross-channel reports using DataTrue and analytics data.
- Continuous Monitoring — Get instant alerts when tag changes threaten data integrity.
SaaSpartout Score
6.9
/10
Editorial score from our review methodology — not user ratings.
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DataTrue Pricing
DataTrue pricing: from $16,000/year.
For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Starter Plan
$16,000/year — 2 domains, 2 users, scan up to 10,000 pages per month, setup support, Chrome and Firefox browsers, web analytics tests, email analytics tests, test builder browser extension, duplicate tag detection, email alerts.
Team Plan
$32,000/year — 6 domains, 5 users, scan up to 50,000 pages per month, 2 hours per month dedicated support manager, additional browsers, APIs and integrations, Google Data Studio connector, everything in Starter Plan.
Enterprise Plan
Custom pricing — unlimited domains, unlimited users, scan up to 200 million pages per month, 5 hours per month dedicated support manager, sensitive data leak alerts, cookie policy audits, mobile app analytics tests, dedicated success manager, everything in Team Plan.
All plans include limited initial setup support and ticketed support. No free plan is offered, but you can book a demo to see the platform in action.
Frequently asked questions
How much does DataTrue cost?
DataTrue starts at $16,000 per year for its Starter plan, which includes 2 domains and up to 10,000 page scans per month. Team plan is $32,000/year, and Enterprise is custom-priced.
Does DataTrue offer a free trial?
DataTrue does not offer a free trial according to the pricing page, but you can request a demo to see the platform before committing.
What is DataTrue used for?
DataTrue is used for automated analytics tag testing, PII compliance monitoring, and cookie policy audits. It helps ensure your analytics data is accurate and your site complies with privacy regulations like GDPR and CCPA.
Who is DataTrue best for?
DataTrue is best for enterprise organizations with complex web and mobile analytics environments, especially those handling sensitive user data and requiring compliance with privacy laws. It's not ideal for small businesses due to its price point.
What are top alternatives to DataTrue?
Common alternatives to DataTrue include ObservePoint, Tag Inspector, and Ensighten. These tools also focus on tag management and analytics testing, though pricing and features vary.
Does DataTrue support mobile apps?
Yes, DataTrue supports mobile app analytics testing for iOS and Android, allowing you to test SDK and event tracking and run regression tests on new app releases.
