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About Appcues
What is Appcues?
Appcues is a customer engagement platform that helps teams deliver personalized in-app, email, and push notifications based on user behavior. It solves the problem of low product adoption and user churn by guiding users to their first win and beyond.
Who is it for?
Appcues is built for non-technical teams like product managers, marketers, and customer success professionals who need to drive engagement without engineering resources. It is best for midsized and enterprise teams, not for individual freelancers or very small startups looking for a free plan.
Key use cases
Teams use Appcues to build interactive walkthroughs, announce new features, collect user feedback, and send targeted messages across channels. Example: Newsela uses Appcues to meet customers where they are and drive product adoption.
Key features
- In-app experiences — Create personalized onboarding flows and feature announcements without code.
- Multi-channel messaging — Reach users via in-app, email, and push notifications based on behavior.
- AI-powered engine — Appcues AI understands user signals, recommends the next best action, and optimizes campaigns automatically.
- Behavioral targeting — Segment users by actions they take in your product to deliver relevant experiences.
- Analytics & reporting — See what works and improve continuously with built-in performance data.
SaaSpartout Score
7.7
/10
Editorial score from our review methodology — not user ratings.
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Appcues Pricing
Appcues pricing: Pricing based on monthly active users, no fixed starting price listed.
For comparison: the median starting price in Customer Support is $29/month, measured across 132 tools we track. See the full SaaS Pricing Index →
Essentials (Midsized Teams)
Includes all experience types, integrations, and features. Pricing is based on monthly active users (MAU). Expected entry-level tier for smaller installations. Free trial available.
Enterprise
Includes everything in Essentials plus premium services like migration support, faster onboarding, and dedicated success team. Pricing scales with MAU and number of installations.
Note: Exact prices are not publicly listed — contact Appcues for a custom quote based on your usage.
Frequently asked questions
Does Appcues have a free trial?
Yes, Appcues offers a free trial so you can try the platform before committing to a plan.
How much does Appcues cost?
Appcues pricing is based on monthly active users (MAU) and number of installations. Exact pricing is not publicly listed; you must contact their sales team for a quote.
How are monthly active users (MAU) calculated?
MAU is the number of unique users who interact with your product in a calendar month. Your plan is priced based on this count.
What happens if I exceed my MAU limit?
If you exceed the MAUs or annual emails allowed on your plan, you will likely be upgraded to the next tier or charged overage fees. Contact Appcues support for details.
Who is Appcues best for?
Appcues is best for midsized and enterprise product, marketing, and customer success teams that want to drive adoption and engagement without code.
What are top alternatives to Appcues?
Top alternatives include Pendo, Userpilot, Intercom, and Chameleon. Each offers different approaches to in-app messaging and user onboarding.
