Shopify is a complete commerce platform to build, run, and scale an online store, from solo entrepreneurs to growing brands.
Free·from €25/mo
About Shopper Approved
What does Shopper Approved do?
Shopper Approved is an ecommerce review and reputation management suite. It helps online stores collect and display product, store, and video reviews, plus AI-driven Q&A and website security badges. The platform works from search to checkout to build trust and drive conversions.
What problem does it solve?
Online stores struggle with low trust, poor click-through rates, and low conversion. Shopper Approved solves this by providing social proof that appears in Google and Bing search results (star ratings), product feeds, and on-site, which can increase off-site traffic up to 4x and on-site conversions up to 9x, according to their marketing claims.
Who is it for and not for?
Shopper Approved is ideal for ecommerce businesses (especially Shopify, WooCommerce, Magento stores) that want to improve SEO, ad performance, and credibility. It is not for local service businesses or B2B companies that don't sell products online.
Real use cases
A store owner can collect product reviews to display in Google Shopping, increasing product listing visibility. They can also use store ratings to show stars in Google Ads, boosting CTR. Video reviews turn customers into content creators, and Q&A sections capture long-tail search queries to improve organic traffic.
Key features
- Store Ratings — Get stars in Google and Bing ads and organic results, boosting CTR and credibility.
- Product Reviews — Display reviews in Google Shopping and organic listings, effectively doubling your search presence.
- Video Reviews — Turn buyers into video influencers and show video reviews in YouTube and Google search.
- Questions & Answers — AI-driven, search-optimized Q&A to capture top search positions and increase traffic.
- Website Security Badges — Eliminate security concerns and increase revenue per visitor by up to 71%.
- Reputation Management — Monitor and manage your brand's ratings across Google, Bing, and Yahoo.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
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Shopper Approved Pricing
Shopper Approved pricing: Free trial; custom pricing. Billing model: Free.
For comparison: the median starting price in E-commerce is $35/month, measured across 131 tools we track. See the full SaaS Pricing Index →
Free Trial
Shopper Approved offers a free trial with access to core features. No credit card required.
Starter Plan
Typically includes basic review collection and display. Pricing is custom, tailored to store size and volume. Contact sales for a quote.
Growth Plan
Adds advanced features like product reviews, video reviews, and Q&A. Custom pricing based on your needs.
All plans require a demo and custom quote; no public pricing is listed.
Frequently asked questions
Is Shopper Approved free?
Shopper Approved offers a free trial, but there is no permanent free plan. After the trial, you'll need to contact sales for a custom quote.
How much does Shopper Approved cost?
Shopper Approved does not publicly list pricing. You must book a demo to get a custom quote based on your store size and features needed.
What is Shopper Approved best for?
Shopper Approved is best for ecommerce businesses that want to increase trust and conversions by displaying star ratings in Google and Bing ads and organic search, plus product reviews and Q&A.
What are the top alternatives to Shopper Approved?
Top alternatives include Yotpo, Bazaarvoice, Judge.me, and Trustpilot. These platforms also offer review collection and display, but Shopper Approved is unique as one of only two Google and Bing review partners for store and product reviews.
What are the limitations of Shopper Approved?
Shopper Approved's main limitation is lack of transparent pricing—you must request a demo. Also, it focuses on ecommerce, so it may not suit service businesses or B2B companies.
