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About Paper Run
What is Paper Run?
Paper Run is a direct mail automation platform that integrates with your existing systems to send physical mail to customers who are not opening your emails. It helps brands reach the majority of their customer base that is unresponsive to digital channels, recovering lost revenue that otherwise sits in spam folders.
Who is it for?
Paper Run is built for e-commerce and subscription brands in industries like supplements, food & beverage, beauty, apparel, and home goods. It is ideal for CRM managers, lifecycle marketers, and retention teams who want to test and scale direct mail as a performance channel. It is not for businesses with tiny customer lists who already have high email engagement.
Use cases & results
Brands use Paper Run to drive winbacks, boost loyalty, and generate incremental revenue. Real results include a 4.7x ROAS, 5% conversion rate from mailed audiences, and +75% uplift in winbacks. Example customer: Grüns, a supplement brand, achieved 6x incremental ROAS using Paper Run’s segment testing and creative management.
Key features
- Direct Mail Automation — Trigger physical mail flows based on customer behavior or segments, fully automated.
- Integration with Existing Systems — Connects with your CRM, email, and e-commerce platforms to pull customer data.
- Segment & Creative Testing — Experiment with different audiences and mail designs to optimize ROAS.
- Incrementality Reporting — Measure the true lift in revenue from direct mail campaigns.
- Managed by Experts — The Paper Run team helps you design and scale campaigns, not just software.
SaaSpartout Score
7.7
/10
Editorial score from our review methodology — not user ratings.
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Paper Run Pricing
Paper Run pricing: 60-day free trial (no cost for trial period). Billing model: Free.
60-Day Risk-Free Trial
Get started with a 60-day free trial. No upfront payment required. You can test direct mail flows, segments, and creative with support from the Paper Run team. After the trial, pricing is custom based on volume and services needed.
Custom Plans
Paper Run does not publish fixed pricing tiers. Plans are built per brand, depending on mail volume, integrations, and campaign management scope. Contact sales for a quote tailored to your business.
Frequently asked questions
What is Paper Run and how does it work?
Paper Run automates direct mail for customers who don’t open your emails. It integrates with your existing systems, segments your audience, and sends physical mail to the hard-to-reach portion of your customer base.
How much does Paper Run cost?
Paper Run offers a 60-day free trial. After that, pricing is custom based on mail volume and services. There is no public list price; you must contact them for a quote.
Is there a free trial for Paper Run?
Yes, Paper Run offers a 60-day risk-free trial. You can test the platform before committing to a paid plan.
Who is Paper Run best for?
It is best for e-commerce and subscription brands (supplements, food & beverage, beauty, apparel, home goods) that want to recover revenue from customers who ignore email. It is not ideal for very small lists or businesses with high email open rates.
What results can I expect with Paper Run?
Customers report a 4.7x ROAS, 5% conversion rate from mailed audiences, and up to +75% uplift in winbacks. Some brands, like Grüns, saw 6x incremental ROAS.
Does Paper Run integrate with my existing tools?
Yes, Paper Run integrates with your CRM, email platform, and e-commerce systems to automate direct mail based on your customer data.
