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About Piwik PRO
What is Piwik PRO?
Piwik PRO is a privacy-first analytics and data activation platform that helps businesses track every visitor interaction, understand user journeys, and launch targeted campaigns in real time—all while remaining compliant with GDPR, HIPAA, and other regulations.
What problem does it solve?
It solves the dilemma of choosing between deep behavioral insights and strict data privacy. Marketers get the data they need to optimize conversions, while legal and security teams stay confident that client data is protected to the highest standards.
Who is it for?
It's built for marketing teams in regulated industries (healthcare, finance, etc.) who need reliable analytics without compliance headaches. It's also ideal for enterprises that require data ownership and control. It may not be the best fit for small blogs or simple content sites that need basic analytics at minimal cost.
Real use cases
For example, if visitors read your pricing page but leave, Piwik PRO lets you send a follow-up email. If they abandon a form, you can show a personalized ad. You can attribute nearly 100% of transactions to their true sources, as seen with Rawlplug, a global manufacturer that improved attribution accuracy from 30% to 98-99%.
Key features
- Traffic & Conversion Analytics — Capture complete visitor journeys and see what drives ROI.
- Data Activation — Launch targeted actions in real time based on live user behavior.
- Privacy Compliance — Meet GDPR, HIPAA, CCPA/CPRA, and 140+ laws.
- Data Ownership — Access your data via UI, API, or export to BI tools or data infrastructure.
- Consent Management Platform (CMP) — Manage cookie consent seamlessly.
- Tag Manager — Deploy tags without developer help.
- Flexible Hosting — Choose EU-operated cloud, US HIPAA-compliant Azure, or private cloud.
SaaSpartout Score
7.6
/10
Editorial score from our review methodology — not user ratings.
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Piwik PRO Pricing
Piwik PRO pricing: from €36/mo.
Business Plan
Starting from €36/month. Includes 4 modules: Analytics, Tag Manager, Data Activation, and Cookie Information CMP. Up to 2M monthly actions across up to 20 domains. 25 months of data retention. EU-operated cloud hosting in Sweden. No credit card required. Free 30-day trial.
Enterprise Plan
Starting from €366/month billed annually. Three tiers: Data Fundamentals, Trusted Insights, Secure Intelligence. Unlimited monthly actions available (starting from 1M). Flexible data retention. Global hosting options including EU servers, US HIPAA-compliant Azure, public or private cloud. Dedicated technical support and implementation assistance. BAA available.
Free 30-day trial available for all plans.
Frequently asked questions
How much does Piwik PRO cost?
Piwik PRO's Business plan starts at €36/month. Enterprise plans start at €366/month billed annually. You can start a free 30-day trial without a credit card.
Is Piwik PRO free?
Piwik PRO offers a free 30-day trial, but there is no permanent free plan. After the trial, you need to choose a paid plan starting at €36/month.
What is Piwik PRO used for?
Piwik PRO is used for privacy-first web and mobile analytics, conversion tracking, data activation (e.g., sending follow-up emails or showing personalized ads), and consent management, all while staying compliant with GDPR and HIPAA.
Who is Piwik PRO best for?
Piwik PRO is best for marketing teams in regulated industries (healthcare, finance, etc.) that need deep behavioral analytics without sacrificing privacy compliance. It's also ideal for enterprises that want full control and ownership of their data.
What are the top alternatives to Piwik PRO?
Top alternatives include Google Analytics 360, Matomo, Adobe Analytics, and Mixpanel. However, Piwik PRO is unique for its strong privacy compliance and data activation features, making it a strong choice for regulated industries.
Does Piwik PRO work without cookies?
Yes, Piwik PRO captures privacy-safe anonymous tracking even when users decline cookies, helping you collect up to 4x more behavioral data than traditional analytics tools.
