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About Perpetua
What is Perpetua?
Perpetua is a retail media optimization platform that uses AI and automation to help brands streamline and improve their advertising performance on Amazon, Walmart, and other marketplaces. It enables advertisers to create campaigns, optimize bids, and analyze results—all from a single dashboard.
What problem does it solve?
Managing retail media advertising across multiple marketplaces is time-consuming and complex. Perpetua automates campaign creation, bid optimization, and performance reporting, freeing up time while improving return on ad spend (ROAS). It also provides enterprise-level reporting to measure the true impact of ad spend on incremental growth.
Who is it for?
Perpetua is designed for e-commerce brands, agencies, and sellers who advertise on Amazon, Walmart, or other retail media networks and want to scale efficiently. It is especially useful for businesses with significant ad budgets (starting at $10k/month) looking for advanced automation and detailed insights. It may not be ideal for small businesses with minimal ad spend or those needing a full-service managed solution.
Real use cases
Brands like Crocs and Hero Cosmetics use Perpetua to optimize campaign budgets before Prime Day, automatically negative-match non-converting search terms, and double down on keywords driving incremental sales. With features like hourly reporting and competitor insights in the Growth plan, Perpetua helps advertisers make data-driven decisions in real time.
Key features
- AI-Powered Bid Optimization — Automatically adjusts bids based on conversion data to maximize efficiency and profitability.
- Automated Keyword Harvesting — Discovers new keywords and expands your reach without manual research.
- Intelligent Reporting — Access in-depth performance and profitability metrics to measure ad impact.
- Data-Driven Recommendations — Receive actionable suggestions to improve campaign performance.
- Marketplace Advertising Optimization — Manage Amazon, Walmart, and other marketplaces from one platform.
- Enterprise-Level Reporting — Customizable reports that show the full picture of business and product performance.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
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Perpetua Pricing
Perpetua pricing: from $695/mo.
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →
Essentials
$695/mo for up to $10k in monthly ad spend. Includes AI-powered bid optimization, automated keyword harvesting, in-depth performance & profitability reporting, data-driven recommendations, access to live onboarding webinars, chat support, Perpetua Slack Community, and detailed video tutorials via Ad School.
Growth
$695/mo + % of ad spend for over $10k in monthly ad spend. Includes all Essentials features, plus hourly reporting & intraday optimization via Amazon Marketing Stream, hourly share-of-voice and organic rank insights, revenue opportunity analysis, competitor search term data, access to Client Success team, tailored onboarding, and 3 & 6-week check-ins.
Premium
Custom pricing for over $500k in monthly ad spend. Includes all Growth features, plus competitor and market intelligence data, custom AMC reporting, custom data integrations and intelligence dashboards, exclusive beta features, dedicated account team, white-glove activation, personalized onboarding, and monthly business reviews.
No free trial is mentioned. A demo can be booked on their website.
Frequently asked questions
How much does Perpetua cost?
Perpetua starts at $695/month for the Essentials plan, which covers up to $10k in monthly ad spend. The Growth plan is $695/month plus a percentage of ad spend for budgets over $10k, and Premium is custom-priced for spend above $500k.
Is Perpetua free?
No, Perpetua is a paid software. It does not offer a free plan or free trial according to their pricing page, but you can book a demo to see the platform in action.
What is Perpetua used for?
Perpetua is used to automate and optimize retail media advertising on Amazon, Walmart, and other marketplaces. It helps brands manage campaigns, bids, and reporting to improve ad performance and drive incremental growth.
Who is Perpetua best for?
Perpetua is best for e-commerce brands, agencies, and sellers with significant ad budgets (typically over $10k/month) who want to scale their marketplace advertising with AI automation and advanced analytics. It may not be ideal for very small advertisers or those seeking a fully managed service.
What are the top alternatives to Perpetua?
Alternatives include Pacvue, Helium 10, Jungle Scout, and sponsored products management tools. Some competitors offer similar AI bid optimization and reporting, but Perpetua stands out for its enterprise-level reporting and multi-marketplace support.
What are the main limitations of Perpetua?
Perpetua's lowest tier starts at $695/month, which may be steep for small sellers. Also, it does not offer a free trial, and some advanced features like AMC reporting are only available in the Premium plan.
