Fathom Analytics â—†
Fathom Analytics is a privacy-first, cookie-free website analytics tool and a simpler Google Analytics alternative.
Free·from $15/mo
About Usermaven
Usermaven is a marketing attribution and product analytics platform built for B2B SaaS companies and agencies that need to understand user behavior without sacrificing privacy or dealing with cookie consent banners. It uses server-side, cookieless tracking to capture every touchpoint across the customer journey — from first ad click to subscription revenue — and gives you clear attribution reports, funnel analysis, and cohort retention data, all while staying GDPR and CCPA compliant.
Who it solves the problem for
If you are a B2B SaaS founder, growth marketer, or agency owner who is tired of cookie popups and incomplete attribution, Usermaven gives you a complete picture of what drives conversions. It is ideal if you need to prove ROI across channels (paid ads, organic, email, direct) and tie specific user actions back to revenue. It is not designed for e-commerce stores or consumer apps that rely heavily on personalized ad retargeting.
Real use cases
Growth teams use Usermaven to identify which marketing channels actually drive paying customers — not just last-click signups. Product managers spot where users drop off in the activation funnel. Agencies white-label dashboards to deliver professional attribution reports to clients. All without writing tracking code or managing consent modals.
Key features
- Cookieless tracking — Server-side events without cookies, fully compliant with GDPR and CCPA, no consent banners needed
- Multi-touch attribution — Track customer journeys across channels and see which touchpoints influence conversions beyond last-click
- Funnel analysis — Visualize drop-off points in signup, activation, or purchase flows
- Retention cohorts — See week-over-week user retention and identify sticky features
- Revenue attribution — Tie specific user actions and campaigns to subscription revenue
- CRM integration & deals attribution — Connect pipeline data from your CRM to attribute closed-won deals
- Custom dashboards & reports — Drag-and-drop widgets for the metrics that matter to your team
Usermaven Pricing
Usermaven pricing: from $84/mo. Billing model: Freemium.
Growth — $84/month (billed yearly)
3 users, 3 workspaces, 5 years data history, 250K events/month. Includes web analytics, product analytics, funnel & user-flows, trend analysis, user & account profiles, segment & cohort builder, pre-built & custom dashboards, email/Slack reports, bot/proxy traffic exclusion. 14-day free trial available.
Scale — $199/month (billed yearly)
Unlimited users, 5 workspaces, 7 years data history. Everything in Growth plus: paid ads attribution, channel & content attribution, CRM integration & deals attribution, conversion paths analysis, retention analysis, Google/Meta/LinkedIn ads auto-sync, Maven AI. 14-day free trial available.
Enterprise — Custom pricing
Unlimited users, custom workspaces, unlimited data history. Everything in Scale plus: custom integrations, data warehouse export, tailored reports & dashboards, on-premise/private-cloud setup, advanced security & privacy compliance, concierge onboarding, customer success manager, high-priority support.
White-label add-on starts at $49/month. Guided setup & tracking plan add-on: $499 one-time.
Frequently asked questions
Is Usermaven free?
Usermaven offers a 14-day free trial on Growth and Scale plans. There is no permanently free plan, but no credit card is required to start the trial.
How much does Usermaven cost?
Usermaven pricing starts at $84/month (billed yearly) for the Growth plan. The Scale plan is $199/month. Enterprise and white-label options have custom or starting pricing.
Who is Usermaven best for?
Usermaven is best for B2B SaaS teams, growth marketers, and agencies that need privacy-compliant, cookieless analytics with multi-touch attribution and product funnel insights.
What are the top alternatives to Usermaven?
Common alternatives include PostHog (open-source product analytics), Plausible (privacy-first web analytics), Mixpanel (advanced product analytics), and Woopra (customer journey analytics).
What is the main limitation of Usermaven?
Usermaven’s event volume is capped per plan (e.g., 250K events/month on Growth), so high-traffic sites or large enterprises may need to upgrade or consider enterprise pricing. Also, it is focused on B2B SaaS, not ideal for e-commerce or consumer apps.
